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How to Be a Successful Marketer if You’re not Super Smart


  

I’m going to let you in on a little secret. I’m not that smart, and yet I’m a pretty good online marketer. I am actually probably one of the better ones out there.

So, how’s that possible? Well, you don’t have to be smart to be the best marketer. Instead, you need to be creative, execute well, and continue to learn from others.

Here’s the process I used to become a great marketer, and here is how you can follow in my footsteps:

Don’t be afraid to bug people

When I first started out in the world of online marketing, I didn’t know anything about it. I didn’t know how to edit HTML; I thought MSN was a bigger search engine than Google; and I had no idea where to start.

But the one thing I did know is that there are marketers out there who are a...



Article

Simple Ways to Create Delightful, Cross-Device Experiences


  

It’s a crazy, multi-device world.

According to one report from Facebook, 60% of online adults in the U.S. and U.K. use at least two devices each day, meaning that mobile is at the epicenter of many brands’ marketing, sales, and product strategies.

This trend creates a window of opportunity for companies that are looking to reach audiences at multiple points in their buyer journeys. The challenge, however, is that mass-market tools and analytics technologies haven’t caught up—basic reports in Google Analytics only provide aggregate-level traffic data, for instance. It’s tough to dissect the steps that your audiences are taking to become customers and repeat customers.

Despite this lack of transparency, one concept holds tried and true: you’r...



Article

Getting Hacked: What to Know and How to Recover


  

Unfortunately, my site (SujanPatel.com) was hacked again, but I’m happy to report that everything is back up and running – no data lost and no personal information compromised.

I wish I could say that this was the first time somebody messed with my site, but what I’ve come to learn is that getting hacked is part of the price of admission for running on WordPress.

Don’t get me wrong – I love WordPress. The fact that it’s open source and widely adopted means tons of great templates, plugins and add-ons, many of which I use to power this blog. But those same pros turn into cons when you take into consideration the fact that hackers have the same amount of access as you do.

Dealing with the potential for WordPress hacks requires two things – be...



Article

Ready for Anything: Kapture and the Importance of Evolving with the Market — Interview with Mike Sarow, CEO and Co-Founder of Kapture


  

“Sometimes your spidey sense is like, ‘I don’t know if either one of these are right,’ but you have to go somewhere. Spinning your wheels, being in neutral? That’s bad.”

When you hear Founders out in the media talking about their product, most of what you hear them talk about is all the things that went right: the hypotheses that were confirmed, the “ahah” moments where all the pieces fell into place.

Founders Don’t Discuss The things they didn’t know

What you don’t hear most Founders talking about: all the things they didn’t know – the times a big bet didn’t pay off, the times when what you thought was true turned out not to be the case, the times when the market turned on a dime and suddenly everything you...



Article

Did Polymail Solve the Email Problem?


  

Today’s Favorite Find: Polymail

Elevator Pitch

Polymail is “the most powerful platform for email productivity in a beautiful native app — on desktop and mobile.”

Why We Love It

Look, no one really likes email. In fact, people’s avid dislike of email has brought us everything from Slack to multiple apps trying to fix the problem that is email. And perhaps no one hates email more than startup founders, who spend even more time than the average Joe glued to their email inboxes.

And while I’ve written about quite a few solutions to the email problem over the years, I have to say that it looks like Polymail has finally, actually solved email. They’re still in closed alpha, but, from all reports, this is the email app we’ve been waiting for.

Ok...



Article

Copyright Infringement?


  

Got questions? Ask thousands of world class expert mentors from Clarity.fm!


What are the legal ramifications of aggregating / scraping a third party onto a business listing site?

If a pizza shop shares photos of their business (and their pizza) on Facebook, Google+ and other large platforms. What are the legal ramifications of aggregating all of these photos onto a ‘master’ platform (external website).

Is this legal? (Attribution will be given).

Does anyone have experience (specifically the terms of Facebook and G+?)

Elizabeth Potts Weinstein, Small Business Attorney & Entrepreneur, answered:

(I’m an intellectual property law attorney.) If you use the embedding features of Twitter/Facebook/G+, you can embed a post on ...



Article

Build a Following, Not a Customer Base


  

“If you don’t understand people, you don’t understand business,” a reasonable claim from Simon Sinek, renowned author of Start With Why, at the beginning of his talk at last year’s 99U conference.

Sinek explains that companies like Apple have been able to build a fanatical following because they understood that business is done through people. People who are looking for connection and meaning.

Simon argues that trust is the foundation of any and all relationships, and that if business fail to create that bond with customers — they will fail to succeed.

Founders who have successfully built a true following have done so by surrounding themselves with people who believe what they believe, and spreading an honest gospel about those values — at...



Article

Three Millennial Productivity Hacks for 2017


  

80% of Resolutions Fall Short in the First QuarteR

Usually, after the third month of the year your crisp new running gear and fitbit has been designated to the back of the closet as a guilty reminder, and you are counting your steps to the subway station as your day’s exercise. You are not the only one. In fact, according to U.S. News, nearly 80% of resolutions fall short by the second week of February

While Millennials are better than their parent’s generation at sticking to new year’s resolutions, their frantic work and social lives make it hard to stick to plans on the long term. Millennials are ‘experience motivated’ and take up new hobbies and regimes with great intentions, but according to Statistic Brain only 8% achieve their resolut...



Article

Do Founders Need to be Good Managers?


  

Being a Founder doesn't imply one is a good manager. It just means we were around when the company was formed!

Sometimes Founders do grow into great managers — and sometimes they were great managers already. But the real question is: "Do Founders need to be good managers?"

Ideally, yes. But it's not a requirement.

We can fake it for a minute

In the formative years, when we only have a small team, we can usually get by without being great managers.

That's because the team is still small, and mostly operates in a flat "team" structure without a lot of management to be had. That's also why Founders often don't realize they are shitty managers until later on because they ran for so long in an unmanaged structure.

Eventually, though, it catch...



Article

What Appearing on “Shark Tank” Taught Me About My Business


  

Seven months after filming an episode for season six of ABC’s hit television show “Shark Tank,” I finally received the email I had been waiting for: my episode had an air date, and it was only 18 days away!

My immediate thoughts were relief and terror, in that order. Relief because it was the end of an almost year-long waiting game since producers had first contacted me with an invitation to appear on the show, and terror because I suddenly realized that I had absolutely no idea what my business—or my life—would be like in 30 days’ time.

Moments after receiving the email, I shared the “Shark Tank” news, along with my feelings of excitement and uncertainty, with a friend, Colin McGuire. After a short congratulations, he said something that r...



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