Community

Article

Getting Hacked: What to Know and How to Recover


  

Unfortunately, my site (SujanPatel.com) was hacked again, but I’m happy to report that everything is back up and running – no data lost and no personal information compromised.

I wish I could say that this was the first time somebody messed with my site, but what I’ve come to learn is that getting hacked is part of the price of admission for running on WordPress.

Don’t get me wrong – I love WordPress. The fact that it’s open source and widely adopted means tons of great templates, plugins and add-ons, many of which I use to power this blog. But those same pros turn into cons when you take into consideration the fact that hackers have the same amount of access as you do.

Dealing with the potential for WordPress hacks requires two things – be...



Article

How to Stop Company-Wide Games of Telephone


  

Imagine stumbling across a Glassdoor review of your company filled with damaging declarations and seemingly unfounded statements. You’d be shocked, right? I know I was.

Our former employee’s description seemed so foreign, I didn’t recognize the company being described. According to the review, we were growing too fast, too furiously; we were operating in a knee-jerk manner.

It was clear the past employee wasn’t aware that we look to hyper-vet everything we do. Decisions are hardly made on whims; they’re quite nuanced. Of course, none of that matters to employees if they’re not hearing the truth.

What had happened? To make a long story short, complete miscommunication on our part.

We’re not the only business that’s dealt with miscommunicati...



Article

Sales Funnel Optimization with Hiten Shah


  

Hiten Shah, Co-Founder of Quick Sprout, KISSmetrics and Crazy Egg, is a proven sales and growth expert. His years of experience founding, advising, investing in or working with startups have crystallized into a wealth of knowledge about how to grow a successful company.

If you have the time, watch the video below to hear Hiten reflect on how he thinks about sales funnels. To help you out, we’ve outlined the major points below for your easy perusal, as well as provided some foundational information about sales funnels to further illuminate Hiten’s point of view.

Hiten explains that essentially, a sales funnel is the “step-by-step process of things your user or customer does to accomplish a goal.” You may not think that your customers go th...



Article

Build a Following, Not a Customer Base


  

“If you don’t understand people, you don’t understand business,” a reasonable claim from Simon Sinek, renowned author of Start With Why, at the beginning of his talk at last year’s 99U conference.

Sinek explains that companies like Apple have been able to build a fanatical following because they understood that business is done through people. People who are looking for connection and meaning.

Simon argues that trust is the foundation of any and all relationships, and that if business fail to create that bond with customers — they will fail to succeed.

Founders who have successfully built a true following have done so by surrounding themselves with people who believe what they believe, and spreading an honest gospel about those values — at...



Article

Three Millennial Productivity Hacks for 2017


  

80% of Resolutions Fall Short in the First QuarteR

Usually, after the third month of the year your crisp new running gear and fitbit has been designated to the back of the closet as a guilty reminder, and you are counting your steps to the subway station as your day’s exercise. You are not the only one. In fact, according to U.S. News, nearly 80% of resolutions fall short by the second week of February

While Millennials are better than their parent’s generation at sticking to new year’s resolutions, their frantic work and social lives make it hard to stick to plans on the long term. Millennials are ‘experience motivated’ and take up new hobbies and regimes with great intentions, but according to Statistic Brain only 8% achieve their resolut...



Article

The Day After: 11 Things to Do After You Publish a Post


  

Clicking the “Publish” button is one of the highlights of my day.

Working hard on a post and then putting it out there to help others is extremely rewarding. It’s one of the main reasons why I continue to write so much.

But it’s not the only reason….

Content marketing remains one of the most effective strategies to grow a blog – any blog.

Eighty-six percent of marketers in North America use content marketing, and 71% of marketers (overall) are planning to increase spending on content marketing.

Creating great content is an extremely important part of any successful content marketing strategy. But it’s just one part.

If all you do is hit “Publish” and then move on to the next article, your blog won’t grow as quickly as it should.

And if you...



Article

Breaking down silos — no herding cats anymore


  

In my last blog post, I spoke about siloed content caused by silos within an enterprise. Moreover, about the guy who is on the hook to drive the business, generate leads and protect the brand. In most organizations they call him the Chief Marketing Officer or CMO. He is focused on the connected, consistent customer journey.

Yeah, this feels like herding cats — an attempt to control or organize a class of entities which are uncontrollable or chaotic.

Because in a larger organizations, everyone creates content. Sometimes people do not even know that this content ends up being customer facing. Some folks in Support writing some messages in support systems — but is it necessarily on brand and on target?

Let’s break down the customer journey — ...



Article

A Chat with Unforeseen Startup Warrior Nick Frost


  

…when I started StartupList, I didn’t know where it would lead or even that I was actually creating a startup. It was just a project I was working on to learn more about startups and how to build a website. It evolved into something I never could’ve imagined at the time.

There is no better way to hear the story of how Nick Frost came to champion startups than to hear it straight from his mouth. Startups Live was incredibly fortunate to have such an opportunity.

Often this collection of Founders turns over nitty gritty details of building startups, examining a particular question or aspect of the work. This talk does some of the same, but it also brings the role of fortune into the field of play – not luck, or the unexpecte...



Article

CMO of FreshBooks Talks About the Biggest Problem with Scaling Startups


  

Stuart MacDonald is a digital business guy who loves making customers happy and building great teams. A mentor, investor, consultant and frequent speaker on things digital and entrepreneurial, Stuart is the veteran of several startups including starting Expedia.ca in Toronto. Stuart went on from there to become CMO and SVP Packages of Expedia.com in Seattle. He also co-founded mesh, Canada’s web conference discussing how the Internet is impacting how we live and work, and meshmarketing, Canada’s one day digital marketing power conference. Most recently, Stuart joined FreshBooks as the CMO, responsible for marketing, sales, support and revenue.

Q: You founded Expedia.ca and changed the way Canadians book travel. How were you able to change t...



Article

How Do I Get People to Take Me Seriously?


  

Getting taken seriously as a Founder is real work.

It's not some entitlement that's handed to us when we've achieved some career milestone. No matter who we are, we all have to fight for our ability to get taken seriously.

Why do I need to work so hard, shouldn't people reserve judgment?

That would be fantastic, but the world just doesn't work that way. Especially among Founders whose credibility is tested on so many fronts — from acquiring customers, to pitching investors to hiring staff.

Our ability to establish our credibility early and often is critical to our success from the moment we found the company.

How can I change the way I present myself in a room?

Believe it or not, body language sends huge signals.

A well-presented Founder ...



Copyright © 2020 Startups.com LLC. All rights reserved.