While the novelty of creating the next Facebook sounds amazing, the truth is we don't need to necessarily invent a product to bring a new innovation to market.
If we look closely, we'll see that some of the fastest-growing companies out there — Uber, Casper, Dollar Shave Club and dare I say it, WeWork — are all based on ancient business models with a new twist.
Look, Uber didn't invent taxis — they just simply asked, "What's broken about the taxi business?" (Well, the limo business initially but who's tracking?) Any of us would be hard-pressed to find an existing product or service that couldn't use a ton of improvement.
What customers care most about is the improvement. Maybe that's ...
When it comes to building a startup, you are who you hire. Not only do the people you bring onto your team determine the direction and destiny of your product; they also shape what it will be like to come to work every day. So as you get started on the process of “who” your startup is going to be, we want to make sure you’re thinking about something major: team diversity.
Team diversity refers to differences between members of startup team. Those differences can include demographic differences (like age, race, sex, ethnicity), personality (extrovert, introvert, and differing Myers-Briggs types) and functional (as in skill sets, like engineering, design, copywriting, and marketing).
When we think a...
While the term “product-market fit” gets thrown around a lot in the startup world, it’s not always very well understood. In fact, we can’t even agree on who created it! Some people say that the concept of product-market fit was first developed and named by entrepreneur and investor Andy Rachleff. Others give credit to famed investor Marc Andreessen, who at the very least popularized term product-market fit when he wrote about in a 2007 blog post. He said, “Product-market fit means being in a good market with a product that can satisfy that market.”
In other words: You could have an amazing, sophisticated, well-thought out idea — and people just don’t get it. (Think: That first focus group for Pied Piper on HBO’s ...
Think of big companies like the Death Star.
On the outset, it's a planet killer. But its weakness, (other than a really questionably-architected ventilation system), is that it moves at a glacial pace.
I spent 10 years running a digital agency working with these Fortune 500 giants like BMW, Best Buy and Eli Lilly.
What we don't see on the outside is how impossible it is for these companies to move internally and how we can use that lack of mobility to our advantage versus worrying about our home planet of Alderaan getting blown up.
The first thing we need to know about big companies is that their culture is almost always faced entirely inward.
That means their staff, unlike ours, spends more time co...
The investor pitch. It's feared. It's desired. It's terrifying.
But don't worry: We've got you covered. Here's everything you need to know about that all-important investor pitch.
Invisu.me Co-Founder and CEO Donna Griffit is a master pitcher who has helped countless founders distill their pitch down to exactly what they need — and nothing they don’t. She had the opportunity to sit in on a private pitching event where a delegation of startups had the opportunity give a five minute pitch and receive direct feedback from a group of top-tier Silicon Valley VC’s. (So top tier that she can’t even say who was there but, trust us, you will want to memorize this section before your next pitch.)
Here’s what ...
Product design is the entire process of taking a product from idea to customers — and everything in between.
“There’s a widespread misconception that design is all about aesthetics,” product designer Eric Eriksson writes. “Most people don’t seem to understand that it’s about solving problems instead.”
There’s another, more limited, definition of product design which we’re not going to explore in detail here. But basically, that other definition is talking just about how a product looks and functions. For the sake of product design for startups, we’re focusing on the more holistic, process-oriented definition.
While product design is part of produc...
“A support network of other entrepreneurs will make any journey a lot more enjoyable—and a lot easier, too! By joining key networking groups, like YEC, and moving into a co-working space, building a support group of like-minded entrepreneurs after starting ZinePak was easier than I would have imagined. I never expected to make so many close friends so quickly!”
“What I initially believed would be the most difficult part about starting a business for myself, which I would say is the process of coming up with and registering a name, filling out the prope...
Product differentiation is process used by companies to clarify the differences between their products and other products on the market. Those other products can include competitors but also a company’s own products, to prevent overlap between the offerings. The goal is to find a product’s unique selling point (USP).
Product differentiation is important because it makes your product stand out from the crowd! It’s easier and easier to create a company or sell a product or connect directly with factories in China these days. So what makes your housewares product or dating app or SaaS product different from all of the other housewares products, dating apps, and SaaS pr...
There are weapons, and there are weapons made with plutonium. Well, there is competitive intelligence, and there is the competitive intelligence made by Knowlium.
Knowlium is the maker of the competitive intelligence software called Reveal – a product that “accelerates your digital strategy with real-time competitive insight.”
Which is to state matters very very simply. You must have a look for yourself to appreciate the comprehensiveness and sophistication with which Reveal processes data. If you want simple scores to understand your market position com...
I’m going to let you in on a little secret. I’m not that smart, and yet I’m a pretty good online marketer. I am actually probably one of the better ones out there.
So, how’s that possible? Well, you don’t have to be smart to be the best marketer. Instead, you need to be creative, execute well, and continue to learn from others.
Here’s the process I used to become a great marketer, and here is how you can follow in my footsteps:
When I first started out in the world of online marketing, I didn’t know anything about it. I didn’t know how to edit HTML; I thought MSN was a bigger search engine than Google; and I had no idea where to start.
But the one thing I did know is that there are marketers out there who are a...