Startup Therapy Podcast

The No BS version of startup life you've been looking for

We dive deep into the problems startup Founders face every day to unpack what's really at stake and how to actually solve them.


Do you know what it looks like to pace yourself for the long run as a Founder? Sprinting is an easy trap to fall into, what happens when you push yourself too hard? Remember, it’s a marathon — not a sprint!

When is it okay for a Founder to be open with their team and business partners about their personal problems? Listen in to hear how we’ve come to learn to deal with our flaws in a healthy and productive manner, it can be done!

Starting a company is hard, growing a Startup is slow, and frankly there aren't many Super Bowl type moments. Don't get discouraged, instead, celebrate the small wins because the daily small wins lead to success over time.

Meet the hosts
Wil SchroterFounder + CEO,

Wil is a serial Founder having launched 9 companies over 25+ years, 3 being venture funded and 4 having been sold. He generally argues that Founders need to take a much different view of how to build startups.

Ryan RutanFounding Partner + CMO,

Ryan is a serial founder with 5 companies spanning 3 continents, 20 years and 2 exits. He generally argues with Wil.

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