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The way I was approached as a marketing co-founder is that I reconnected with a friend at our high school reunion. He was a highly technical founder who had run his business for a year but wasn't getting the results he wanted. He had no marketing expertise and offered me a majority equity share t...

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The total addressable market is a function of the app's value proposition itself. Given that photos and messaging are now simply core features of pretty much any mobile-native application, you could cite every mobile user as your potential TAM. Anyone telling you that TAM is a useful point fo...

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For any Marketplace platform to function & grow well both sides of the user base needs to be developed in tandem. Initially depending on the service the Marketplace is trying to provide, it is important to focus on users that will provide the service. Uber: Drivers, Clarity: Experts, eBay: Se...

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I'm not the right guy to evaluate your project as a business model. If, however, you do decide it's viable and want to give it a whirl, let's talk about naming, branding, and explaining your startup. That's where I come in.

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You're facing an uphill battle. Angels and Seed Funds see a new app every hour of the day. Same goes for incubators and accelerators. No one will invest cold because there is no way to protect it. There's nothing patentable. You'll have to show rapid user adoption. If you can hit 10-20k users wit...

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How to get more customers: - By providing excellent service to your current clients so they can refer you more business. There is no better marketing than word of mouth. - Make sure business is added to Google Local Business listing. - Online Classifieds like Craigslist & Kijiji - Make su...

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Most technologies that drive entrepreneurship usually come from hobbies .. so with that, here's my list of opportunities / technologies driving entrepreneurship: 3D printers. Sure today they look like toys, but they already have industrial strength ones that are used to create metal objects, an...

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Based on my experience, the biggest challenge is getting the right talent that can pull off a quality work, I have done this by sending out small tasks to different developers and evaluate their works after. (But I guess this isn't your issue since you have 4 yours experience of working together...

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It's a bit difficult to give an estimate with the information provided. I'm not sure if your question is related to adding privacy to an existing server code or you need the whole server side done. The later is significantly more cost and has an unknown scope based on only the info given. You ...

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Have you started by finding a few mentors in this space you could speak to? Those who are already working in accessories and/or apparel? Understanding the investor landscape may be helpful before you set out on your journey. I have worked with a couple of startup sustainable apparel brands and fi...

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