A 7 day retention rate may not be the right cycle by which to measure, depending on the natural usage patterns of your users. And besides which, this is probably not the one metric that matters to you, right now. For example, are the core social components working well but there's little eviden...
How many people are you looking to roll this out to? I would caution against trying to automate what should be handled in person during the early days of your business. Talk to people. If they don't feel like you care (because you're automating the process), they won't give you valuable feedback.
The first step is measurement. Do you have a gauge as to how long people are engaging with you app? Typically companies use Appsflyer or Kovchava to measure app installs and behavior. Once you can see where and when people are dropping off you can get a good understanding of what dev changes you ...
It's the product itself, the idea and accuracy of customer reviews, specifically whether there's a match for end client. Consulting on top of it can be used as one of additional nice-2-have features, but not primary focus. To make a parallel, some time ago there were info call centers, most of ...
I, personally, would recommend Google Analytics. They are the best at gathering information on customers, web traffic, and user behavior. They have a very good online course which I'll link here for you. https://analytics.google.com/analytics/academy/ I've been using google analytics for a whil...
Groupon made a billion dollar business out of email marketing. I don't think it is underrated by people who are good at growth. Most startups do think email is boring and rather invest in third-party platforms. This is a mistake as email is the true social network and reflects the raw habits an...
Number of clicks, time among each and most importantly offers to opt in. I find people delete apps easily and if you connect through email / other channels faster w/ offers you have the ability to stay in front of the user.
Next time, get this stuff figured out at the start and written down in your Operating Agreement. The OA tells everyone what the agreements are on how things like this will be done. You may be able to do that now, but it's going to be more challenging to get to consensus today. You're pretty much...
Wxatthewmaps is an interface that offers thinking automation. So, I believe before you are choosing a business-model you must understand what it is that you want to target. Often people confuse between value-retention and customer-retention. These two are closely related. When you enter the word ...
Drip marketing (aka. drip emails, or lead nurturing) is often used by modern marketers to nurture their leads through the sales funnel. As others have mentioned the idea is to gain brand awareness and influence buyers through a regular series of targeted and relevant content or offers. Typicall...