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Good question. I wouldn't be worried about litigation. Your (normal) worst case might be penalties from the OTA, a difficult ongoing relationship with their Market Manager and perhaps listing removals. All independents can find ways to reward their most loyal clientele, without market visibility....

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It really depends on what specific topic you're interested in. There are specific websites, distribution lists and blogs for many topics and nice sub-topics. There's even paid reports on 'insider' information. We'd suggest our blog for hotel tutorials (www.hoteliyo.com/tutorials). Also, check out...

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My family is in the hotel business. I can tell that we would have absolutely no interest in doing this. We make sure out employees look after our property and provide great customer service. We do not have down time for them. We run a tight ship. The liability and other headaches that come with...

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That's a much more complicated question than it appears to be, as there are multiple sources which will get you some of the inventory, but nothing which will get you all of the inventory. If you look at an OTA, they are pulling from typical sources like SABRE or Amadeus, but also from what is in ...

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Commercial real estate is completely different animal than residential. Loop.net is a popular site where you can review commercial deals. Outside of that you need to find pocket listings and build relationships with brokers and Realtors that list commercial properties. You can also go to http://w...

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You can use LinkedIn ads to focus on your specific target audience based on things like: industry, job title and function. Facebook also has specific categories regarding job types, I'm not sure if "hotel managers" is on the list. Best of luck! Let me know if you have any follow-up questions.

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Print advertising is expensive and phonebook usage has certainly declined. The marketplace can also be pretty fragmented with so many different publications. It would depend upon your market such as if you have a lot of retirees/seniors in your area that may still utilize a book? And have you ...

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Yeah, this is a really interesting question.I would be thinking about: 1. An open letter from the CEO of your hotel chain that's hosted on your website. Something that shows empathy with customers who are considering booking your hotel but are majorly put off by the terrorist events. A letter th...

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Happy to help with this and can probably bring lots of ideas to the table. Also, since LOCAL is the focus, you can't just use digital. Most of your bookings are going to come from local non digital marketing, but they will coincide with the digital marketing you do. The efforts need to be combine...

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Cool concept, but yeah, it can be time consuming. While there may be automated ways to do this, another way to consider the demands of the individualized approach is to think of the effort as an investment in the relationship. Down the road, this investment could pay dividends, including: * when ...

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