Great question! Not a lot of people know about this but is a technique used to help motivate others, particularly employees and team members for better quality, producton, etc... It pretty much harnesses the human desire for competition and makes simple management orders into a group effort throu...
I've never built an mhealth startup, but I have spent a lot of time researching and implementing gamified product experiences. I would suggest the following resources: 1) Anything Gabe writes + videos online http://www.gamification.co/gabe-zichermann/ 2) Anything Nir writes + watch his videos ...
I have been in the app and gamification business for the past 6 years which is an eternity in digital years. You mention that mini games and activities do not emphasize the outcome you are hoping to achieve, and I wonder if using a fun chatbot to talk to your patients wouldn't be more interesting...
Make sure you've setup advanced analytics. You'll get a better picture of which conversions were direct, and which ones were assisted by another channel. Use tags and make sure your urls include all the detailed parameters - note that savvy users might truncate that link, so use a link shortener ...
I have quite a bit of experience with this. My advice is to create a plug in tool that can be licensed not just in the entertainment vertical but other similar verticals. That's one key way to develop clients that will never leave you because it will be part of their business. Then as a business...