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Scaling with paid/cold traffic is a very different kind of beast. Depending on your paid traffic source their motivations and behavior is different than that of a house list or affiliate / JV traffic. Usually paid (cold) traffic is more difficult to convert with a $47 initial offer. I've had ...

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There is a tremendous amount of buzz surrounding content marketing and its need within a brand’s overall marketing strategy. Doing content marketing is much more than publishing on your blog occasionally and posting your thoughts on social media. “Do stuff and maybe it will work” is not a strate...

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Definitely don't just look locally. There is a much, much larger global market. When you recruit, pay at least 3 people to do a trial task. Give them a fixed amount of time (eg 3 hours) and compare the results. Don't let people who interview well confuse you between people who produce great work.

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Sorry, but this question is a bit backwards. You need to have an audience/need for your product or service BEFORE you create it. Having said that, I'd go back to the basics: a) create a niche b) determine an ideal client profile c) design a business plan

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Make sure your long term strategy is tied into your short terms tactics. Tactic - method or technique to achieve a immediate short term gain, run ads, sales calls etc. Strategy- A carefully defined detailed plan to achieve a long term goal. The overall position you would like to achieve. So ...

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Your Team will have a direct impact on whether or not you will succeed as a business. I know exactly how hard it can be, especially when peoples lives are in your hands. Even more so if you outsource, outsourcing might seem cheap by our standards but that money goes a long way overseas, so usual...

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You answered your own question when you said "I built it for me, but feel that it has commercial viability for many others." Other than what you said, what problem did you design it to solve? Who are "many others"? What problem do they have? Why not cruise the Excel forums on the MS support s...

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There are a few key traits that people look for in a manager, and the reason an employer asks for experience is to try to ensure that the candidate has honed them. Those are: "Big picture" thinking - you need to be able to detach yourself from the details and see the overall aim of your project...

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In case Godaddy does not offer you a bigger data transfer plan, you can move to Heroku. They let you choose how much efficient you want to configure your server

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There are so many possibilities that come to mind, without knowing a lot more about what has lead you to this point, it is hard to offer any actionable advice. The first place I would start investigating is the top of your sales funnel. Are you getting students? Are they just not converting? Are...

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