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What value do THEY get from subscribing to your newsletter? The answer should be: "lots of value, and I make it obvious to readers in language they care about." I've written two how-to books. In each, I point to a book-specific landing page with resources. For my first (on public speaking as a f...

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If I had to start over, I would have built my email list of raving fans first. I was already published on Amazon, B&N, Kobo, and iBooks, but I gained traction by having a readership of peeps on my mailing list who I could contact every time I had a book ready for release. Something I've learned...

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It really depends on the country you are in and the laws that apply to you there. It would be best to ask an attorney in Angola. In the states, it is legal for you to resell something you own as the first sale doctrine applies. Still, you can't pass yourself off as an authorized reseller and t...

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Great questions. Getting your foot in the door with large brands is usually not an easy task. You can try to find a link to a partnership page on their website and fill out the necessary information, but that is not always fruitful. I would try that as a start. From there, you can look up the co...

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There are several reasons a romance novel fails, and that always has to do with the development of the romance between the two love interests. Every character in a story is going to have a main goal and something they want or need. In romance novels, this ends up being the relationship that end...

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Hi Peter, one key pointer that I always offer my clients working in HubSpot is to remember that the platform is very flexible. This means that there are many different ways to set up your programs and accomplish your tasks. Once you remember that, it's important to establish your business rules a...

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1. Paid targeted traffic to a sales page. 2. Free giveaways of one book, hoping to get paid sales of another. 3. Podcast/radio show guest appearances discussing the book's topic. 4. Get an authority talking about your book. 5. Affiliate marketing--get one of your books included as content or ...

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Yes, duplicate content is a big issue. Search engines consider it a form of spam and will penalize your sites in terms of ranking, which diminishes your traffic and can be difficult to recover from. Content is naturally duplicated when shared by people who refer to and comment upon one another....

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Both domains are very important. I suggest that you use both of them in different ways. If you believe that your empiric spirit domain is a "company" that you would like to support in social media and in articles, etc., for years to come, support it on its own domain separately from your person...

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