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All of their websites have a "Corporate Contact" on them. Start there and begin identifying who the key players are who you think would see the potential in what you're offering them. Reach out via sites like LinkedIn and establish a relationship and discuss your product and how it benefits them...

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Cool concept, but yeah, it can be time consuming. While there may be automated ways to do this, another way to consider the demands of the individualized approach is to think of the effort as an investment in the relationship. Down the road, this investment could pay dividends, including: * when ...

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