I'm currently running e-commerce without any branding. I created facebook ads --> landing page --> whatsapp to customer service. My customer service then will guide the customer into buying the product and transferring their money to our bank account. It's a labour intensive process because in my country credit card payment is not common. The most common method for buying online is via bank transfer. I have 8 customer service and main traffic is from facebook advertising. It is a dropshipping business. My team of advertiser (4 people) research products and advertise it on facebook. Since facebook is main traffic, I wonder if there's a way to setup other channel of traffic. I heard about content marketing, but don't know how to set it up or where to start. Currently we don't have any proper ecommerce website. Just collections of landing pages for specific products. What's is the best way for your suggestion to move forward into content marketing? Is it the right direction for our ecommerce business?
"Is content marketing the right direction for our ecommerce business?"
Yes. It takes a lot time and work, but it can be worth every minute.
It's a method of utilizing SEO: letting Google drive searchers to your website when they search for phrases related to your business.
Movoto wrote a great piece that explains the thinking behind using Content Marketing, and how they took their blog from 2,000 views per month to over 18,000,000 in 2 years.
Here’s the home run that exemplifies the thinking behind content as a marketing initiatve:
>Our first thought isn’t, “Oh, this will be cool” or “This would fit perfectly on The Atlantic” or “This will soooo go viral.” No, our first thought is, “Is there an audience out there that will link back to us?”<
Audience first. Whatever content you publish has to reach and resonate with the right audience.
"What's is the best way for your suggestion to move forward into content marketing?"
Figure out who you want to reach and what they care about. Then create videos, graphics, and written text (blog posts or educational resources) that appeal to those users.
Then you have to promote it.
"Publish and pray" doesn't work. Andy Crestodina at Orbit Media famously said "It’s not the best content, but the best PROMOTED content that wins."
But that's a separate question altogether.
Hope that helps! Please reach out to me here on Clarity if I can provide any more answers for you.
Hi. Content marketing to ecommerce is definitely something to care about. Just have in mind it won't bring you immediate results such as your Facebook Ads campaign.
I have experience with dropshipping businesses, and regarding the SEO content writing, you can already have great results by writing great descriptions on each product category (since it would be too laborious to have extended descriptions on each product page).
Another important thing is to have backlinks. This is the #1 Google ranking factor. Get in contact with influencers in your niche and offer them affiliate commissions or whatever it is in exchange of a product review or any mentions that point links to your website.
Just give me a call and I can guide you not only on the SEO strategies but also with the overall marketing plan.
Have your thought about starting an SEO friendly blog? Basically if you go to fiverr.com you might be able to get someone to write 5-10 articles which are SEO friendly which can then be used to generate free traffic for your blog which can then be redirected to your e-com store. Hope this helps! :)
Since you are already succeeding with Facebook then stick with it.... just BIGGER.
Generate long term and repeat customers thru a Facebook store.
1. Create a FB biz page
2. Add the store app
3. Add content to your FB feed for content marketing
4. Hookup a chat bot that pops up for every page visitor
5. Chat bot will walk people thru sales process on autopilot
6. Build a list of buyers everytime someone uses the chat bot.
7. Send broadcast messages of new items and specials to your chat bot list.... These lists get 80% open rate and 50% conversion rates on average ( 10x more effective than email)
This option is was faster to get rolling than websites, SEO and email list building.
It is also more cost effective. The Facebook page is free and the Chat Bot software is under $20 a month.
And it is all automated so you don't have to pay wages to a bot that works 24/7
I can hook you up with a strategy and custom bot to get you rolling within 30 days.
Give me a ring.