How to attract potential sponsors for a Competitive Fitness Athlete?

My girlfriend is a competitive fitness athlete. She compete as a figure athlete in bodybuilding shows. She also competes in Powerlifting, Tough Mudder and Spartan race competitions. Here and there she gets offered sponsorships, but has politely turned them down. The main reason being we don’t know what would be a good sponsorship and what is reasonable as far as her requirements. We'd like to pursue this avenue for a few reasons. Revenue being the main one, but also building a brand for her, so she can have an effective platform to motivate inspire other women in their 40’s and 50’s. I’m looking for someone who can outline the major and minors dos and donts we should be aware. How do we go about creating “her platform.” What she should offer? How do we go about attracting legitimate offers. She has no aspirations of being famous, but we both feel we can generate some good revenue and have a positive impact by partnering with companies. Can you offer any detailed advice or outline? Thanks


I love that she's doing this! I don't have expertise in athletic sponsorships but I am familiar with being a brand ambassador. This is a great way to get on the path toward sponsorships if she's not currently doing that.

Answered 6 years ago

Start by taking a look at your purpose as an organization. Your purpose is why you exist beyond profit. If you are unsure what this is, you probably need to define this. This is the emotional connector for your fans, followers, sponsors, community etc. There is a lot more that goes into it but my advice would be to focus on your brand and start with your purpose and build from the inside out. We can talk further if you need more indepth advice.

Hope this helps!

Answered 6 years ago

As an agent myself, I would first say that your girlfriend made a smart decision by turning them down if she doesn't feel informed enough or comfortable with the company offering sponsorship. Your name and reputation is now attached to that company once you sign. Secondly you are correct in the idea the sponsorship is a good revenue source. Sponsorship keeps most individual sports athlete financially afloat and in position to compete. I would say that you must educate yourself on the company offering sponsorship and also crunch the numbers on the compensation being offered. Is that enough to be able to sustain or at least help sustain you financially. One sponsor probably will not be enough. If you're going down that route I would honestly say depending on value I would look at three or more sponsors so as to be able to sustain yourself whether your winning competition money or not.

Answered 6 years ago

The best way to approach this is to go for the first deal that sort of makes sense and is short term. Meaning, you aren’t committed to this company for long. See how it works. See what the actual work is compared to the price and ask yourself if it’s worth it. You need to be willing to lose here to learn. This is too new of an area and no one has any real answers. I would say yes to anything that isn’t some real garbage company and watch out for scams then take it from there.

Answered 3 years ago

Podemos observar que de fato é bastante importante que um atleta possua patrocínio de maneira que seja essencial que o mesmo possa ter condições para seguir sua carreira de modo que sirva como símbolo esportivo e assim consiga fechar parcerias,

Answered 3 years ago

These groups represent a large audience that can be influenced by the lifestyle they aspire to lead. Fans take the trust they have in the performance of these athletes and place it in the brands they see these athletes’ support. Whether it is the idea of being that fit, strong and attractive, or the allure of traveling and living a life of glamor, people who attend competitions like marathons are drawn to the ideal persona these athletes represent. In turn, they can meet their goals whether it is brand awareness, increased sales, or something more personal such as improving their sense of corporate social responsibility.
You can read more here:
Besides if you do have any questions give me a call:

Answered 3 years ago

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