They're a Russian company organized in Estonia. I did a quick search of the USPTO, Estonian and Russian patent databases and that didn't turn up any of the inventors' names nor the name of their company "Magnetic IP OU."
If you're interested in licensing their technology, which they claim is patented, I'd be happy to liaise with them on your behalf through their American office. Let me know!
It appears that ThinMag is being used. ThinMag is a thin, flexible polymer magnetic material (synthetic rubber) that’s available in different colors and can be cut to size. This material is available from Polymagnet, LLC, located in Moscow. In addition, it can be purchased from Arnold Magnetic Technologies which has locations in the US and Europe. Both Polymagnet, LLC and Arnold Magnetic Technolgies belong to the same parent company (AMT&C Group).
References for ThinMag are in the following links:
General Info on ThinMag: http://www.amtc.ru/en/catalog/sheet/thinmag/
ThinMag Sell Sheet: http://www.arnoldmagnetics.com/WorkArea/DownloadAsset.aspx?id=5159
About AMT&C Group: http://www.amtc.ru/en/group/untitled2.php
US Trademark Filing for ThinMag: http://www.tmfile.com/mark/?q=746169069
Potential Patent (US Patent # 05431746): http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&p=1&u=%2Fnetahtml%2FPTO%2Fsearch-bool.html&r=1&f=G&l=50&co1=AND&d=PTXT&s1=05431746&OS=05431746&RS=05431746
Hopefully, this information helps. Best of Luck!
Based on what I can see, it appears to be BOPP film. I have used this film in food label applications where a durable waterproof material is required. We routinely had issues with the static properties of this material. I would look at samples of this material and compare it to the material Tesla Amazing is using.