Questions

What are some great ways to efficiently promote a Hosting Reseller service website?

I have bought into GoDaddy's reseller and struggling to get it accepted. Tried Adwords and currently playing with targeted audiences on Instagram. Do you have experience in this? what did you do?

2answers

It's a crowded market, simply because it's easy to get signed up as an affiliate like you did, or through many other services with white label offerings. Most knowledgeable buyers are going to be going straight to a provider themselves, so you are looking at a less educated buyer. As you likely have found, the AdWords around a space like that are expensive and crowded.

I left this business about 5 years ago because of these issues, largely the saturation of folks just like yourself who were all entering on these types of deals.

My best advice would be niche services where you sell your hosting "specifically" for a type of professional group who maybe isn't always the most technical. An example might be, "We only host dentist websites." Now that's not a suggestion, because I'm sure that's also saturated, but maybe there is a group you can target in that way.

I'd be happy to brainstorm with you about options, with the caveat that you are in a tough space.


Answered 4 years ago

I don't have much experience in the space, but a few things crossed my mind, so I wanted to share them.

First off, I don't think GoDaddy offers great hosting services - maybe an idea would be to find a better hosting company that provides better services. This does beg the question: what is your target audience.

If you find a few niches that need consulting on hosting services, you might be able to bring more value by presenting different offers: cheap and fast at GoDaddy, or faster, more reliable and secure somewhere else. You could then pepper some other services on top, such as a CDN (look into CloudFlare) and SSL - which you can configure as part of a premium package.

Another idea would be to market a specific app, such as Wordpress for X. Get pre-configured Wordpress accounts, install cool plugins and a great theme (even paid) for Photography for example, and offer it up as a package. Two things: (1) this is getting more into web development than strictly hosting but it might work better, and 2) you might choose other, more targeted niche software, rather than Wordpress; in the blogging space there are a few new products, such as Medium and Ghost - maybe there's a hosted alternative that provides better value to some people than Wordpress ever will.

Just my 2 cents, hope it helps!


Answered 4 years ago

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