Questions

A super niche product on Kickstarter: http://kck.st/1Cg64at - how'd you get free traffic & growhack strategies? Few big media gave up on us last min.

We got featured in a few mid-sized tech/gaming blogs, but that won't be enough to take it off the ground. Conversion rate once someone lands on the campaign is ~3%. We got over 600 visits so far in the first 18 hours.

3answers

You may want to purchase a media list to get more chances at press. Services like Meltwater (which is subscription based) allow you to search via keywords and gives you the ability to export the direct email and phone numbers of these individuals. Would be happy to export you a couple of media lists if you are interested at a very reasonable rate.

Additionally, twitter strategies for crowdfunding work very well. This video we did might help you further: https://www.youtube.com/watch?v=jBGypRKBUD8

Are you doing email marketing? http://intercom.io is a great service to get to the inbox and bypass the promotions folder of gmail. Hope this helps!


Answered 5 years ago

Great Question! Few tips that I’d offer are:

1. To get a dedicated domain that you can have re-direct to the campaign page. So while you currently have http://www.koloswheel.com/, purchase another to drive traffic directly to the campaign so any media, YouTube personalities, etc can just drive people to that domain.

2. Talk to people! Coffee shops, doctor’s office, and twitter! Of course there’s lots of places to talk to people, but build an army of people that talk about what you’re doing anytime they see someone within your target market using an iPad. If you’re wanting more online, reach out to key influencers on snapchat, instagram, etc.

If you have more specific questions or would like customized advice for your campaign, I’d be honored to help you and your team with clarity, just give me call! Wish you the best on your campaign.


Answered 5 years ago

The product looks interesting. Have you tried posting it to gaming forums? Reddit? If not, I would start there.

I would suggest you to reach out to bloggers that cover gaming and technology.

One thing I noted is that your entry level backing starts at $45. It helps to have lower level backing so that your campaign trends higher in Kickstarter.


Answered 5 years ago

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