Questions

What are some of the best examples of a "referral program" being built in to the user sign up process?

I'm trying to see what the best way of integrating my "referral program" is when a user is within my website sign up process. I want to place my "referral program" somewhere so the user can then immediately share on Facebook/Twitter/Google Plus after they sign up.

3answers

The best approach for building referrals into your sign-up process is going to depend heavily on what it is your users are signing up for.

Is it something performance-based, like a fitness or language learning app, where the user can challenge a friend to compete with them for a higher score? Is it a service the user is signing up for, that he would recommend to a friend if he has a positive experience?

Start by identifying the motivation a user would have for referring a friend. (They're likely not going to share it on social media just because you ask them to, without giving them any incentive.) Then figure out where within the sign-up process it makes the most sense to ask them to refer a friend. You may also find that the best time to ask might be outside of the sign-up process, further along in the user's experience. Whatever you choose, make sure you craft your message carefully to align the user's incentives (to get through the sign-up process quickly but not miss anything that might add value for them) with your ask for their referral.


Answered 4 years ago

One concern with what you said, "integrating my 'referral program' is when a user is within my website sign up process". <--- People are less prone to share right when they signup because they have no experience with your product or service... they just signed up.

I would recommend finding the most "sticky" areas for which there is customer delight. Here is some ideas:

- Maybe you have awesome tech. support that can fix things quickly and people love your company for that. What about on a ticket or chat close - depending on NPS score you ask them to share?

-Taking publishing a website for an example: What about right after they publish since they have had the experience with your company to properly evaluate whether they like your service enough to share with their audience/influence?

I have more ideas - I am in game for a call, if you are:)


Answered 4 years ago

* EXAMPLES OF SUCCESSFUL REFERRAL PROGRAMMES *

# 1: Linode
You can earn credit towards future purchases if your referrals open and keep an account for 90 days.

# 2: Dropbox
Free additional storage for every referral.

- Either programme might have expired by the time I publish this.

** COMPLIMENTARY AUDIO POST **

In an effort to be extra useful, I made you an audio post on affiliate marketing and included some tips, along with a slideshow on regulations. You don't want to spend your profits in lawyers.

http://j.mp/1f1hub5

*** OUTSTANDING EXECUTION OF YOUR REFERRAL PROGRAMME ***

Kindly book your Clarity call from our website, right next to your personal audio post and increase your company's customer worth.

Thank you for the opportunity to serve your business.


Answered 4 years ago

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