I'm trying to see what the best way of integrating my "referral program" is when a user is within my website sign up process. I want to place my "referral program" somewhere so the user can then immediately share on Facebook/Twitter/Google Plus after they sign up.
The best approach for building referrals into your sign-up process is going to depend heavily on what it is your users are signing up for.
Is it something performance-based, like a fitness or language learning app, where the user can challenge a friend to compete with them for a higher score? Is it a service the user is signing up for, that he would recommend to a friend if he has a positive experience?
Start by identifying the motivation a user would have for referring a friend. (They're likely not going to share it on social media just because you ask them to, without giving them any incentive.) Then figure out where within the sign-up process it makes the most sense to ask them to refer a friend. You may also find that the best time to ask might be outside of the sign-up process, further along in the user's experience. Whatever you choose, make sure you craft your message carefully to align the user's incentives (to get through the sign-up process quickly but not miss anything that might add value for them) with your ask for their referral.
One concern with what you said, "integrating my 'referral program' is when a user is within my website sign up process". <--- People are less prone to share right when they signup because they have no experience with your product or service... they just signed up.
I would recommend finding the most "sticky" areas for which there is customer delight. Here is some ideas:
- Maybe you have awesome tech. support that can fix things quickly and people love your company for that. What about on a ticket or chat close - depending on NPS score you ask them to share?
-Taking publishing a website for an example: What about right after they publish since they have had the experience with your company to properly evaluate whether they like your service enough to share with their audience/influence?
I have more ideas - I am in game for a call, if you are:)
* EXAMPLES OF SUCCESSFUL REFERRAL PROGRAMMES *
# 1: Linode
You can earn credit towards future purchases if your referrals open and keep an account for 90 days.
# 2: Dropbox
Free additional storage for every referral.
- Either programme might have expired by the time I publish this.
** COMPLIMENTARY AUDIO POST **
In an effort to be extra useful, I made you an audio post on affiliate marketing and included some tips, along with a slideshow on regulations. You don't want to spend your profits in lawyers.
*** OUTSTANDING EXECUTION OF YOUR REFERRAL PROGRAMME ***
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