Timpla possesses over 15 years of utility industry experience, working in Operations, Training, Procedures, Merger Integration and Process Improvement. She is a Prosci Certified Change Management professional. Timpla’s passion for employee engagement and performance improvement is infectious. She coaches entrepreneurship classes at UNC Kenan-Flagler Business School. She also pursues her own business ventures while working full time.
Sounds like you have been building all the expertise that you need.
I'm not a web developer, but I do have experience as a coach for entrepreneurs in the UNC Kenan-Flagler Entrepreneurship Program.
Sounds like you've given some thought to your offering - which is great. But I really think you should focus on your market first and here's why - what you think the market may want and what they actually want may be different.
First, I recommend that you don't even think about the competition. Your offering will be unique - just because it's you. You may be just what the market's looking for...
I agree with another answer about niching down so I think focusing on Wordpress Woocommerce would be just fine...or a really good place to start.
Here are some of my recommendations to help you get your creative juices flowing.
Make a list of 100 (or more) people that you know. Reach out to them and ask if they need help or know anyone that may need help with their Wordpress sites or other sites. Offer your services and ask them to introduce you to others.
You might even reach out with a specific question - like what's the biggest thing that you struggle with as an online merchant - or something like that?
Grow an email list - Make a list of 100 (or more) people and ask if they would be interested in joining your email list - and that you plan to send them a weekly newsletter about Wordpress Woocommerce or some other topic of your choice - you'll probably be surprised how many people are interested. This list becomes people excited about buying your products and services. Once you get your first 100 subscribers then start asking them questions, like what are their biggest pain points related to your topic? Once you know what their real struggles are - then you KNOW what product or service can help solve that problem. Then go build that product or service and sell it to your anxious buyers.
I agree with one of the other answers that you probably have opportunities right in your own backyard. I recommend contacting your local Chamber of Commerce and joining it. It's usually pretty inexpensive. They have regular networking events - plus you'll get access to all the members in the area and those are your potential clients. And you can become the expert in your locale for this service...you'll be THE GUY that everyone goes to for their e-commerce sites. You'll probably get a lot of satisfaction if you are able to help local businesses (like brick and mortar) to find a way to get a new revenue stream by building or improving their online presence.
These recommended strategies aren't mutually exclusive so mix and match as you see fit.
If you want to talk through your questions further - don't hesitate to reach out for a phone call.