MBA. Entrepreneur. Marketeer & Visionary. Passionate about helping others evolve dreams into a reality.
Background: Muscle Milk, SF Giants, Dolby Labs, Okta.
I know that LinkedIn is a super popular tool for outreach to prospects/contacts in today's market, but I'm not sure what you mean by doing LinkedIn outreach as a freelance consulting service.
I've used LinkedIn for cold outreach to prospects I've researched within multiple markets and it is a fantastic tool! Some things to think about are clear and concise messaging and a subject line that will get your prospect to open your message.
I have a couple of ideas around how you might get started if you can tell me a little about what your end goal is with this project. Let me know.
I think the scavenger hunt idea is great. Getting people active and outside, hopefully learning about their surroundings is huge in a world of distraction.
I used to play PGO, but I fell off because I lost interest after a while. No new content was available, and I was catching the same thing.
I think your biggest challenge with this idea is the adoption of your scavenger hunt. The reason PGO was so popular was because of the pokemon brand. But if you take the brand away... how many people do you think would actually stick with the game? It's awesome to go out and use AR to catch pokemon on the sidealk in front of your house.
But what's your value prop for your scavenger hunt and what makes it unique?
I think it would be best to take a step back first of all! The passion is good, but you need to have a product that your customers enjoy, and then build your customer base.
Start at farmers markets, festivals, etc. and listen to your customers. See what they like, see what they don't like. If there's success there, maybe find a brick and mortar location where you can start your first restaurant.
It's a tough road, and it takes a lot of time. But if you stick with it, you can do it!
Do you have any overarching theme for the shop? Or are you simply looking for a name?
I've been using Reddit to build a community for a couple of small local brands in my area!
I really enjoy Reddit because of the ability to create organic traffic from the site. Once you create a post, you can see if anyone reacts to it organically, or is familiar with your product or service.
It's also a great platform to interact with your consumers. You can answer any questions they might have, or provide them with information they are seeking about the product.
I've taken a more informational approach to Reddit starting out because a lot of people weren't familiar with the brands in the area. I always ask if anyone has questions, and I've been pretty successful in communicating with what used to be 1 or 2 consumers every couple of weeks to at least 5 a week.
The more time and effort you put into it, the better results you'll get.
I recommend it!