Pieter van HerpenFounder & CEO of Syndy.com

Founder Syndy.com. Call me an entrepreneur, marketer, startup guy, internet addict, former P&G & BCG and Heineken.

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If your market is 'market research' then you can easily top € 1BN in EU alone. If you're creating a new market then to calculate total addressable market I'd look at similar products and multiple their price x number of prospects, or calculate the financial cost/upside for your prospects x number of prospects. In NL alone there are about 1500 FMCG suppliers I believe

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