Shishir GuptaFundraising, Consulting, CEO, Author

I have helped more than 500 startups worldwide. #Founded first startup in year 2001 - 18 years of business experience. #CEO of leading Startup Consulting Firm, # Investment Banker - Angel Investment, A Series for startups. # Startup Lawyer - Corporate legal matters. #Full Stack Developer - Software Architecture Web/App # Experience of AngelList - Connected to Angel Investors/VCs worldwide # Mentor, Advisor & Consultant for Startups # Author of Startup Easy - A Practical Guide | Buy here: Featured on CNBC Young Turks, TiE the Knot, Startup Weekend & Startup Grind.

Recent Answers

You cannot define that number, it is possible that the first VC you approach funds you. On the other hand it is also possible that you may keep on hitting 100s of VCs and still they don't invest in your startup. You have to keep trying till you succeed, however, it is important to approach the right VCs and consider their feedback seriously.

Pitch Deck Building Blocks
What does the deck need to have in it? Your checklist should include the following topics:

1. Customer Problem: description of customer pain and how the company solves it - concept & key elements

2. Product Overview: what the company does, for whom and why it’s compelling

3. Key Players: founders, key team members, and key advisors, with industry backgrounds and expertise

4. Market Opportunity: market size, growth characteristics, segmentation

5. Competitive Landscape: competitors and competitive feature sets, plus your sustainable competitive advantages

6. Go-To-Market Strategy: how the company will sell its product, in detail, including roughly how much it will cost to build that sales engine

7. Stage of Development: product development, customer acquisition, partner relationships

8. Critical Risks & Challenges: what can go wrong and how the company plans to manage it

9. Financial Projections: how much time and money it will take to get to cash flow break-even and five year projections (it is really helpful if entrepreneurs show Yr5 mid-case, worst case and best case with key assumptions)

10. Exit Options: categories of likely buyers, rationales, list of specific likely buyers and comparables with valuation multiples

11. Funding Requirements: how much, what the company will use it for, what milestones it expects to hit

I am an expert in advising on pitch decks. Feel free to setup a call.

Finding a lead investor is a critical part of any startup fundraising campaign. Unfortunately, it isn’t a factor many entrepreneurs really give much thought too until they are deep into their efforts.

As per Forbes Magazine, Securing a lead investor is vital for 99% of startup fundraising rounds. Without one you may not get any traction. You may just spend months spinning your wheels before having to go back to the drawing board. Those are precious hours that are being sucked away from your ability to code and market and clock up real customers and sales.

If you’ve already attempted to pitch or raise money there is a good chance you’ve already been told to come back when you get a lead investor. Most VCs, angels and angel groups are all going to want to know who your lead is. It may be one of the first questions they ask. Few want to go first. Yet, after you secure this position everything can fall into place like a line of dominos.

In fact, once you have a lead you should include the terms and the capital that you are raising in your pitch deck with a reference to the individual or institutional investor that has priced the financing round as social proof. This will help to increase credibility and trust with prospects.

If you wish to learn more, feel free to setup a call.

In your case, X will raise funds not and as the portals are under the company X. You may raise funds from two investors, however, you need to:

1. Either, raise in two separate rounds
2. Or, club both the investors in same round

For understanding in detail, fee free to setup a call.

Here is the list of documents that you need:
1. Pitch Deck
2. Term Sheet
3. SHA
4. Cap Table
5. NDA

Feel free to setup a call if you wish to understand in detail.

Believe or not, a solo founder is never taken positively by the investors. For a good startup you need at least two Co-Founders. And for a great startup, you need a hacker, hipster and hustler. You may read more in my book. Search "Startup Easy" at Amazon.

Both CEO and CTO have a crucial role. Ideally the CEO should initiate the conversation and handover the technical part to CTO. The CEO should discuss about vision, growth, market and scalability and CTO should talk about product, technology stack and endurance of the product.
Depending upon the nature of question, CEO and CTO should decide who answers.

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