Entrepreneur, Conversion & E-Commerce Expert. Ability to get IT and Business Goals to work to work together. FB Ads, Google AdWords, Offshoring, Management. MBA, BS Electronics.
1. Families are all about security. Getting a job is seen by them as the easy path. They don't have to go through the usual negative experience of job hunting.
2. Do a SWOT of yourself.
3. Realize the running a business is hard.
4. Figure out where you have value, and why people would pay you for it.
5. Figure out how much money you need to make.
6. Create a business plan. Even if you don't use it, the exercise of doing it will help.
7. If you can, get a job in the area you want to start a business in. If you want to run a franchise for example, say a Subway, get hired by one.
8. Fail fast.
9. Study & interview in the area you are going into. Join groups. Do lots of research.
10. Figure out for the business your going into, who are the top players, and what they do right.
11. Answer the question, being brutally honest, why would somebody buy from you?
12. Don't compete with Amazon.
13. Figure out why people fail in the business your going into.
14. There are courses out there to teach you to be a consultant.
15. Make a list of why you don't like the industry your in. Can you change your role in the industry, for example being a consultant, so you get rid of the parts you don't like?
16. Get a board of advisors for your business, that you need to present ideas to. The feedback will be invaluable.
17. Avoid industries with high failure rates (like opening a restaurant).
18. Look at the profit margins of a business.
19. Do not compete with a business segment that can ship directly from China that is all about price. Try to stay away from business segments that are all about price.
20. Do customer research. Buy Ryan Levanque's book, ask. Most business fail, because they don't know what their customer really wants.
21. Memorize the Drucker 3:
Who is your customer
What do they value
What can you provide of value
Running a business can be very rewarding, but most business owners are not doing that great money wise. Non-employers have an average revenue of $44,000 per forbes.
If they are using the same device, probably yes.
With Google Experiments, if they should see the same version of a page, and also be recorded as having used that version for getting credit for the transaction.
If they are using different devices, may be. For example they browsed on your site on their mobile, and then went back and used a desktop to purchase.
What Google has done, is upgrade Google Analytics to something called Universal Analytics, where Google attempts to follow users across platforms.
This above assumes, that the transaction tracking is set up correctly within Google Analytics (a big if, analytics set up can be tricky for many E-Commerce set up and will require help of a programmer).
Their are other programs, paid, which may be a better choice for doing Conversion Optimization. The two most popular ones are Visual Website Optimizer and optimizely.
And when doing testing, remember, document your tests and run them long enough so you get statistically significant results.
3 conversions on variable A, and 1 conversion on variable B over a holiday weekend is probably not representative enough to make changes to your site on. And even at 95%, that says there is a 1 in 20 chance your wrong! So run your test long enough, so for example, you are not getting only Saturday type traffic.
Good luck with your testing!