Adam OnnebaneI believe in small business and I believe in you!

Founder of Pupper Pops Treats. Entrepreneur and proud American. Giving advise on the beginning, middle, and exit plan for your small business. You can do this!

Recent Answers

What is the core purpose and mission of your brand?

Clearly define your brand's purpose, outlining the specific problem or need it aims to address. Your mission statement should succinctly communicate the overall goal.
Who is your target audience, and what are their characteristics?

Identify and understand your target audience in terms of demographics, preferences, and behaviors. Tailor your brand messaging and strategies to resonate with this specific group.
What values and beliefs does your brand embody?

Define the core values and beliefs that drive your brand. Ensure that these values align with your target audience's values to create a stronger connection.
How do you want your brand to be perceived by customers?

Envision the desired perception of your brand. This could be in terms of reliability, innovation, or any other attribute that sets the tone for your brand image.
What sets your brand apart from competitors?

Clearly articulate your unique selling propositions (USPs) that distinguish your brand from competitors. Focus on what makes your brand special and why customers should choose you.
What is the personality or tone of your brand's communication?

Define the tone and personality of your brand's communication. Whether it's friendly, professional, or innovative, consistency is key to building a recognizable brand voice.
What visual elements represent your brand (color, logo, typography, imagery)?

Outline the visual elements that make up your brand identity. Ensure consistency across all platforms and materials to enhance brand recognition.
How does your brand adapt to different marketing channels and platforms?

Develop a strategy for maintaining a consistent brand presence across various marketing channels. Tailor your approach to fit the nuances of each platform while maintaining a cohesive brand image.
What is your brand's story, and how does it connect with your audience?

Craft a compelling brand story that resonates with your audience emotionally. Make sure your narrative highlights the values and experiences that align with your target customers.
How often do you assess and update your brand identity?

Establish a schedule for regularly assessing and updating your brand identity. This could be in response to market changes, shifts in customer preferences, or other factors influencing your industry.
Remember, brand development is an ongoing process, and regularly revisiting these questions will help ensure your brand stays relevant and resonates with your audience over time.

Fixing a misrepresentation issue on Google Merchant Center requires careful review and correction of the information you've submitted. Google Merchant Center has specific policies and guidelines that you need to adhere to, and any misrepresentation can result in account suspension or disapproval of your products. Here are steps you can take to address misrepresentation issues:

Review Google's Policies:
Familiarize yourself with Google Merchant Center's policies and guidelines. Pay close attention to their policies on product data, descriptions, and images. Make sure your product listings comply with these policies.

Check Product Data:
Review the product data you have submitted to Google Merchant Center. Ensure that the information is accurate, up-to-date, and matches the actual products you are selling. Check product titles, descriptions, prices, and any other relevant information.

Verify Images:
Ensure that the images you've provided accurately represent the product. Images should be clear, high-quality, and show the actual product. Avoid using stock images or images that may mislead customers.

Update Descriptions:
Check product descriptions for accuracy and completeness. Clearly describe the features and specifications of the product. Avoid using promotional language that may be considered misleading.

Correct Pricing:
Double-check the pricing information for your products. Ensure that the prices listed in Google Merchant Center match the prices on your website. Misleading or inaccurate pricing can lead to misrepresentation issues.

Address Shipping and Availability:
Make sure that the shipping and availability information is accurate. If a product is out of stock or has a delayed shipping time, update this information promptly.

Monitor Customer Feedback:
Pay attention to customer reviews and feedback. If customers are reporting issues with the accuracy of your product listings, address those concerns promptly.

Contact Google Support:
If you're unable to identify the issue or need assistance, reach out to Google Merchant Center support for help. They can provide insights into specific issues with your account and guide you on how to resolve them.

Fix and Resubmit:
Once you've identified and corrected the misrepresentation issues, update your product data in Google Merchant Center and resubmit it for review.

Be Patient:
After making corrections, it may take some time for Google to reevaluate your product listings. Be patient and monitor your account for any updates or communications from Google.

Remember that ongoing compliance with Google's policies is crucial to maintaining a healthy and successful presence on Google Merchant Center. Regularly review and update your product data to ensure ongoing accuracy.

The decision of whether to spend your marketing budget on Google or Facebook depends on your specific business goals and target audience. However, here is a general overview of the pros and cons of each platform:

Google Ads


Reach a large audience: Google is the most popular search engine in the world, so you can reach a large audience of potential customers.
Target users based on their search intent: Google Ads allows you to target users based on the keywords they are searching for. This means that you can reach users who are actively interested in your product or service.
Track your results: Google Ads provides you with detailed reporting so that you can track your results and see how your campaigns are performing.

They can be expensive: Google Ads can be expensive, especially if you are targeting competitive keywords.
Requires ongoing management: Google Ads campaigns require ongoing management to ensure that they are performing well.
Facebook Ads


Target users based on their demographics and interests: Facebook Ads allows you to target users based on their demographics, interests, and behaviors. This means that you can reach a very targeted audience of potential customers.
Promote your brand: Facebook Ads can be used to promote your brand and build awareness among your target audience.
Engage with your audience: Facebook Ads allow you to engage with your audience and build relationships with them.

Organic reach is declining: Organic reach on Facebook is declining, so you may need to rely on paid advertising to reach your audience.
Can be difficult to measure results: It can be difficult to measure the results of Facebook Ads, especially if you are trying to track conversions.
In general, Google Ads is a good choice for businesses that are:

Selling products or services that people are actively searching for
Trying to reach a large audience
Able to invest in ongoing campaign management
Facebook Ads is a good choice for businesses that are:

Trying to build brand awareness
Targeting a specific audience
Engaging with their customers
Ultimately, the best way to decide whether to spend your marketing budget on Google or Facebook is to experiment with both platforms and see which one works best for your business.

It is possible to get AdSense approval for an HTML5 gaming site, but it is not guaranteed. Google AdSense has a strict set of guidelines for approving websites, and they are particularly cautious about approving sites that primarily consist of games. This is because games are often seen as low-value content, and they can also be difficult to monetize with ads.

However, there are a few things you can do to increase your chances of getting approved for AdSense:

Create high-quality games: Your games should be original, engaging, and bug-free. They should also be appropriate for your target audience.
Provide a good user experience: Your website should be easy to navigate and use. It should also be mobile-friendly.
Follow Google's AdSense policies: Make sure your website complies with all of Google's AdSense policies. This includes things like using appropriate ad placements, avoiding excessive ad blocking, and providing clear and concise privacy policies.
If you follow these tips, you will have a better chance of getting your HTML5 gaming site approved for AdSense. However, it is still important to remember that approval is not guaranteed.

Google is still approving new sites/networks, but they are being more selective than ever before. This is because they are trying to ensure that they are only approving high-quality sites that will provide a good experience for their users.

If you are serious about getting your HTML5 gaming site approved for AdSense, you should focus on creating high-quality content and providing a good user experience. This will give you the best chance of success.

Tax regulations can be complex and subject to change. It's crucial to consult with a tax professional or accountant who is familiar with both U.S. and Portuguese tax laws to get accurate and up-to-date advice tailored to your specific situation.

However, I can provide some general information that may be relevant to your question:

Non-Habitual Resident (NHR) Status:

The American who has been granted NHR status in Portugal may benefit from certain tax exemptions on foreign-sourced income for a specific period, generally for ten years. This could include exemptions on pension income.
Taxation of Income in the U.S.:

Both individuals will likely need to file U.S. federal tax returns. The United States taxes its citizens on their worldwide income, regardless of where they live. This includes income earned in Portugal, if any.
Taxation of Income in Portugal:

The American with NHR status may have a more favorable tax treatment in Portugal. It's essential to understand the specific rules and benefits associated with NHR status, as they can vary.
Psychologist's Income:

The income earned by the psychologist in the U.S. may be subject to taxation in both the U.S. and Portugal. Tax treaties between the two countries may provide relief from double taxation, but the specifics will depend on the treaty terms.
Denied NHR Status:

The American who was denied NHR status may be subject to regular Portuguese tax rules. They will need to report their worldwide income to the Portuguese tax authorities. Understanding the tax implications and any available deductions is crucial.
Foreign Tax Credits and Exclusions:

The U.S. provides mechanisms such as the Foreign Tax Credit or the Foreign Earned Income Exclusion to reduce or eliminate double taxation. These options should be explored and applied appropriately.
Reporting Requirements:

Both individuals may have additional reporting requirements, such as the Foreign Bank Account Report (FBAR) and Form 8938 for foreign financial assets. These are necessary to comply with U.S. tax laws.

When engaging in a business consulting meeting, it's important to have clear expectations to make the most out of the interaction. The specific expectations can vary depending on the nature of the consulting engagement, but here are some general considerations:

Define Objectives:

Clearly outline your objectives for the consulting meeting. What specific issues or challenges do you want to address? What goals do you hope to achieve through the consultant's assistance?

Be prepared to share relevant information about your business, including financial data, operational details, and any specific documents or reports that may aid the consultant in understanding your situation.
Open Communication:

Expect open and honest communication. Be ready to discuss both the strengths and weaknesses of your business. A consultant needs a complete picture to provide valuable insights.
Clarification of Roles:

Understand the role of the consultant in the meeting. Are they there to provide advice, analyze data, facilitate discussions, or propose specific solutions? Clarify expectations regarding the consultant's role.
Active Listening:

Expect the consultant to actively listen to your concerns and challenges. A good consultant will seek to understand your perspective before providing recommendations.
Expertise and Insights:

Expect the consultant to bring expertise and insights relevant to your industry or business issues. They should provide valuable information and potentially offer solutions or strategies.
Customized Recommendations:

Anticipate receiving recommendations or strategies tailored to your specific business needs. Generic advice may not be as impactful as insights customized to your situation.
Actionable Steps:

Expect the consultant to propose actionable steps or a roadmap for implementation. This could include specific tasks, timelines, and responsibilities.
Discussion of Risks and Opportunities:

The consultant should discuss potential risks and opportunities associated with the proposed recommendations. This ensures that you have a realistic understanding of the potential outcomes.
Feedback and Collaboration:

Expect to provide feedback on the consultant's recommendations. A collaborative approach, where both you and the consultant work together, often leads to more successful outcomes.
Timeline and Follow-Up:

Discuss the timeline for implementing recommendations and any follow-up meetings or check-ins. Clearly understand the consultant's availability for ongoing support, if needed.

Expect the consultant to maintain confidentiality regarding sensitive business information. This is crucial for building trust in the consulting relationship.
Cost and Billing:

Clearly understand the consultant's fee structure, billing methods, and any additional costs associated with their services. Discuss expectations regarding the duration and scope of the consulting engagement.
Measurable Outcomes:

Set expectations for measurable outcomes or key performance indicators (KPIs) that can be used to evaluate the success of the consulting engagement.
Remember that effective consulting is a collaborative process, and the success of the engagement often depends on the quality of communication and the mutual understanding of expectations between you and the consultant.

Hiring a business consultant can bring several benefits to your business, especially if you're looking to address specific challenges, capitalize on opportunities, or improve overall performance. Here are some reasons why you might consider hiring a business consultant:

Expertise and Specialized Knowledge:

Business consultants often have a deep and specialized knowledge in specific areas such as strategy, marketing, finance, operations, or technology. They bring expertise that may be lacking within your current team.
Objective Perspective:

Consultants provide an unbiased and objective perspective on your business. They can identify issues and opportunities that may be overlooked by internal staff due to their closeness to the day-to-day operations.
Problem-Solving and Decision-Making Support:

Consultants excel in problem-solving. Whether you're facing a specific challenge or need assistance in making strategic decisions, a consultant can provide insights, analysis, and recommendations to guide your choices.
Cost Savings:

While hiring a consultant involves an upfront cost, it can be a cost-effective solution in the long run. A consultant can help you avoid costly mistakes, improve efficiency, and streamline processes, ultimately saving money over time.
Temporary Skill Augmentation:

If you need specialized skills for a short-term project, hiring a consultant can be more practical than hiring a full-time employee. This is particularly beneficial for one-time initiatives or when expertise is needed for a limited duration.
Market Insight:

Consultants often have a broad view of the market and industry trends. They can provide valuable insights into market conditions, competitor strategies, and emerging opportunities, helping you stay competitive.
Strategic Planning:

Consultants can assist in developing or refining your business strategy. They can help you set clear objectives, identify key performance indicators, and create a roadmap for achieving your business goals.
Change Management:

Introducing changes within a business can be challenging. Consultants can facilitate the change management process, helping employees adapt to new strategies, technologies, or organizational structures.
Network and Resources:

A consultant may bring a network of industry contacts and additional resources that can benefit your business. This network can be leveraged for partnerships, collaborations, or business development opportunities.
Training and Development:

Consultants can provide training programs for your employees, enhancing their skills and capabilities. This is particularly valuable in areas where your team may need additional training or development.
Objective Performance Measurement:

Consultants can assist in developing performance metrics and key performance indicators (KPIs) to objectively measure the success of your business initiatives.
Flexibility and Scalability:

Consultants offer flexibility in terms of engagement duration and can scale their involvement based on your business needs. This adaptability is especially useful for businesses facing fluctuating demands.
Before hiring a consultant, it's important to clearly define your objectives, communicate your expectations, and ensure that the consultant's expertise aligns with your specific needs. Additionally, check references and past success stories to gauge the consultant's track record.

Calculating the value of your startup, especially before launch, can be challenging. However, there are several methods you can consider to estimate your startup's value. Keep in mind that valuation is as much an art as it is a science, and different investors may use different methods. Here are some common approaches:

Comparable Company Analysis (CCA):

Look at the valuation of similar companies in your industry or niche that have recently raised funds. Consider factors such as stage, growth potential, and market conditions.
Discounted Cash Flow (DCF) Analysis:

Estimate the future cash flows your startup is expected to generate and discount them to present value. This method requires making assumptions about future revenues, expenses, and growth rates.
Market Multiples:

Determine industry-standard valuation multiples, such as the price-to-earnings (P/E) ratio or price-to-sales (P/S) ratio, and apply them to your startup's projected financial metrics.

Estimate the cost it would take for someone to replicate your startup. This method considers the cost of building the product, acquiring customers, and establishing a similar market presence.
Angel Investors' Rule of Thumb:

Some angel investors use a rule of thumb, like the "Berkus Method" or the "Scorecard Valuation Method," which assigns values to various aspects of your startup, such as the quality of the management team, the size of the opportunity, and the prototype or product development.
Stage-Based Valuation:

Since your startup is pre-launch, the valuation might be based on the specific stage of development (e.g., prototype, beta testing, user acquisition). Each stage may have different risk factors and potential for value creation.
Investor Negotiation:

Ultimately, the value of your startup is what you and potential investors agree upon. Be prepared to negotiate, and be aware that different investors may have different perceptions of risk and potential return.
Convertible Notes or SAFE Agreements:

Some early-stage startups opt for convertible notes or Simple Agreement for Future Equity (SAFE) agreements instead of a firm valuation. These instruments delay the valuation discussion until a later funding round.
Before presenting your startup to potential investors, it's crucial to have a well-prepared pitch that clearly communicates your value proposition, market opportunity, and growth strategy. Investors will likely be interested in your team, the problem you're solving, and your execution plan.

Consider seeking advice from mentors, industry experts, or financial advisors who can provide insights into your specific market and help you refine your valuation approach. Additionally, remember that valuation is not a one-size-fits-all process, and it often involves a degree of subjectivity and negotiation.

Getting more clients on, or any consulting platform, involves a combination of optimizing your profile, showcasing your expertise, and actively marketing your services. Here are some strategies to help you attract more clients on

Optimize Your Profile:

Complete your profile with a professional photo, a clear and compelling headline, and a detailed bio that highlights your expertise.
Clearly define the topics you can advise on and specify your experience and qualifications.
Include any relevant certifications or achievements that demonstrate your expertise.
Set an Attractive Rate:

Price your services competitively, considering your experience, expertise, and the market demand for your skills.

Request Reviews and Testimonials:

Encourage clients to leave reviews and testimonials after your consultations. Positive reviews can build trust and credibility with potential clients.
Promote Your Profile:

Share your profile on your social media channels, LinkedIn, and other professional networks.
Include a link to your profile in your email signature and on your personal or business website.
Specialize in Niche Topics:

Consider specializing in a specific niche or industry. This can make you more attractive to clients seeking expertise in a particular area.
Be Responsive and Professional:

Respond promptly to inquiries and messages. A quick and professional response can make a positive impression on potential clients.
Offer Free Content:

Share your knowledge and expertise through blog posts, articles, or videos related to your consulting services. This can help showcase your expertise and attract clients.
Use Keywords Effectively:

Optimize your profile with relevant keywords that potential clients might use when searching for experts in your field.
Participate in the Community:

Engage with the community by participating in discussions, answering questions, and providing valuable insights. This can increase your visibility within the platform.

Consider using advertising options to increase your visibility on the platform.

Remember that building a reputation and attracting clients takes time. Consistently delivering high-quality consultations and actively promoting your profile will contribute to your success on

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