Free 15 minute Consult: https://clarity.fm/danielbilsborough/free15 Photographer and Entrepreneur. Founder of the djb photography school (based in NYC, Melbourne, Sydney, Perth, Brisbane, Auckland). Published on National Geographic, expertise in online marketing and advertising, Wordpress, eCommerce, blogging & leveraging social media for SMEs.
I agree entirely with what Corey has written. Landing pages NEED to be 100% mobile compatible. Every part of it. I was using an email pop up that would look perfect on a full browser. On a mobile device it was a total nuisance and wouldn't allow the user to easily get rid of it.
Also, with regard to advertising on Facebook, much of our traffic comes from mobile newsfeeds as opposed to desktop right hand column and desktop newfeeds. So it's important to take into account the many of your Facebook ads will be seen on mobile devices.
Google also very recently added a new "mobile friendly" line to search results, meaning you'll get a little SEO bonus if you pass that test. See that here: https://www.google.com/webmasters/tools/mobile-friendly/
And check out http://mobiletest.me/ to see what your website looks like on a mobile device.
If you'd fancy a quick chat, I have a free 15 min consultation available :) https://clarity.fm/danielbilsborough/free15
Great question here! My first reaction was to suggest an online course / subscription product that could be introduced through an email campaign.
However, given your restrictions, I'd suggest the following:
- Start an email list. Yes I know, I know, everyone harps on about the importance of an email list - well, it's important. If google updates their search algorithm and your traffic drops, you're going to suffer. An email list is a good backup plan.
- Start a podcast. Comparison: You create a new website, you rank on page 40 in google search for whatever keywords relating to your niche. You create a podcast, you rank on page 1 or 2 in iTunes. It's a less competitive space in there and once you have some numbers to brag about you can start highly relevant advertising in the form of a "testimonial" at the start of each podcast.
Hope that helps!