Zac MoyleEcommerce Founder at The Real Leather Company
Bio

7-Figure (and growing!) Ecommerce Founder - 100% built from scratch. Specialist in driving growth through: Google and Bing Advertising, SEO, Email Marketing, Social Media Advertising, Online Store Design, Conversion Rate Optimization and Dropshipping. I understand just how hard it is to make this work and just how much there is to learn. If you're trying to get your store off the ground, I've been exactly where you are now and it's likely I've faced the same problems. I'd love to help you get to the next level. I'm passionate about helping other entrepreneurs go from $0 to $1M in annual sales.



Recent Answers


It's great that you're already thinking along those lines.

My advice would be start by buying and selling something that you're interested in. Whether that's sneakers, Pokémon cards, video games, whatever. Start flipping something - that's the essence of most business.

If you find you really love that, then strap in. Entrepreneurship is a long, sometimes lonely journey.

In the age of the internet, you can start something with no money. Find something you're passionate about and find a way to package that into something people can buy.

The most important thing is to start - find something you like then just start buying and selling. If you love the game enough to still be around in 3-5 years, you'll achieve things that surprise you.


Don't let something already existing stop you from starting. If you look closely, it's extremely rare that the very first of any idea goes on to be the most successful company.

Google wasn't the first search engine. Facebook wasn't the first social media network. Amazon wasn't the first online store.

The winner is the company that does it best. It's all about execution.

If you believe in the idea, and you believe in yourself, then go for it.

The most important thing is to start.


Look for suppliers in your country of sale that accept dropshipping.

Look at the brands your competitors sell and reach out to them directly.

You don't need to sell all the brands in a niche, but you will want a really great collection of solid brands.

You could also start by finding smaller local manufacturers and asking if they will dropship custom products for you. Most will say no, but you really only need 1 yes for this model.

You might need to buy in advance, but you won't need to worry about warehousing.


I'd recommend going with Judge.me - it's what we use for our stores.

It's affordable and appears to meet all your criteria.

I'd also vouch for their customer support - we've had a few issues with the theme integration in the past and they've always resolved it.


Most are on the dropship model these days.

These days (in the US anyway) most manufacturers will be used to this model and it'll be a whole lot less of a headache for you.

I'd recommend setting up a website with some example products (from shutterstock for example) to show the manufacturers that you're the real deal before calling or emailing.

If you have a great website that you can point to, the manufacturers will feel more confident approving you because they can see how their products will be presented. Make sure to mention your marketing strategy too and give them a locked in launch date.

Call around the top 50 and you should get approved from enough to get started. Call back in 30 days and point to the sales you've got in that time. You'll get another bunch onboard.

Margin is typically pretty good in furniture as it's a high perceived value - You might make initial calculations around 35% (varies wildly obviously).


I'd go with a mixture of both to maximise the benefit of your time invested.

I'd recommend setting up a website that presents the top 20 pieces of art (or styles) that drove 80% of your revenue over the last year.

Finish with an enquiry/request form.

Perhaps also consider giving away some piece of content for free (e.g. 2021 lookbook/top 10 design tips for accessible art) in return for their email address or phone number.


Hi there!

I don't believe there is any hard and fast rule for a minimum number of listings required for a keyword to be eligible for Shopping. I don't believe Google has never publicly said so, but I would imagine it's more to do with search volume.

If you really believe in the keyword, I'd suggest giving a go with exact match bidding through Search. If you can get it anywhere near profitable using Search, you can be confident it'll be profitable using Shopping and it's worth your time.

What's the monthly search volume? If it's significant, then I'd reach out to Google support and ask why it's not appearing for Shopping.

Either way, it's worth keeping the campaign live - if you have decent search volume Google will eventually decide it's worth a go on Shopping. Even if the term is not appearing, it may appear for others that are similar.

I'd also keep an eye on the time since launch. Usually with a new campaign and product on Google Shopping it can take up to two weeks (at least!) before you see any meaningful impressions.

I'd also recommend looking into Bing, is Shopping enabled for that term over there?


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