Grew an ecommerce business into a market leader in a sports & fitness niche. Specializes in marketing and sales of physical products as well as automating business processes for lean operations. Traffic optimization, SEO, paid ads, earned media, etc.
After $10,000, I'd readjust your thought process on "raising money", because at this point it's not as issue of needing to raise more money as it is an issue of cash-flow in order to survive.
I'd approach this from two angles-- how can you REDUCE the capital you need to the absolute minimum to improve your product to get to a scalable point, and how can you start GENERATING profitable revenue immediately. Once you figure those two things out, execute, execute, execute!
Completely understand the need to raise funds in order to move forward with the vision of your business, but I'm not convinced kickstarter or indiegogo (or any other donation-based platform) is your best route.
Do some research on ways to conduct pre-sales, which is essentially what you need. I believe there are some nice wordpress themes + plugins that would allow you to start collecting leads and converting them to paying customers on a waitlist until you hit a specific number. That might be a good option. I believe bigcommerce and shopify also have apps that make that possible as well, if you want to go a more traditional ecommerce route.
Have you thought about just moving forward in a grassroots way-- signing people up one at a time face-to-face, until you have enough paying customers to get going?