17 years of experience in North America and Europe. I can provide you with practical advice and a step-by-step plan to achieve success. Four hundred companies helped. My clients have achieved $8 million in sales and media coverage by major media outlets like CNBC.
Simple. Find press that talk about companies like yours and approach with a press release that grabs their attention. In other words, a press release that is written like a news article. Followup by email or phone within a week. Press want good story ideas that will result in captivating stories for their audience.
Understand who your target audience is. Research what blogs and media speak to that audience and what type of stories they like to cover. Then, craft a story pitch that speaks to that. Remember that you are suggesting a story and not expecting them to cover your business just because you think it is great. It's all about offering good content ideas that will end up as great publicity for your business. Contact me if you'd like to discuss further.