Purnima ChauhanExperienced Associate

Digital Marketing Executive or eCommerce consultant with a knack of content writing.

Recent Answers

The best way to grow your vacation rental business is by creating your business online presence. You can launch your own website and app or get registered on thor-party booking platforms to expand your business reach and create brand awareness.
But for the vacation rental business, it is always advisable to at least have your booking website where travellers can browse and book on your website.

With the visible boom in the tour and travel industry, the percentage of online bookings has increased. Talking about the current scenario the booking rate on the business website has also increased with the benefit of direct contact with the team, availing discounts and opting for services of their choice which get limited when booking from a third-party booking website.
Along with this what perk I can see of launching your own vacation rental website is that:
1) With a website of your own, you can now get direct booking saving the cost of commission that you have to pay on third-party booking websites.

2) It becomes easy for the company to increase their visibility in search engines

3) Collecting reviews from the customers becomes easy as the majority hesitate to share a review on third-party booking websites due to data security reasons.

Other than the above mentioned ways you can always opt for business growth strategies like:

a) PPC campaigns (paid promotion on the relevant website)

b) Get registered on online vacation rental platforms like Airbnb etc.

c) Create your social presence on platforms like Facebook, Instagram etc where people generally spend most of the time searching for places to travel.

d) Try content marketing by creating quality blogs, articles, videos or graphics that are niche specif to general organic and referral traffic to your website

e) If you already have a vacation rental website and you are not satisfied with the performance you should definitely opt for SEO services that will help improve your website ranking and performance.

If you are planning to launch your own vacation rental website should consider niche specialized software like FunAway for their website development. Such vacation rental software offers you market-ready features saving costs on customization and integration if opted for other eCommerce software.

The link to FunAway is mentioned below. Do consider if you are planning to upgrade your website or launch a new vacation rental website:https://www.fatbit.com/online-travel-activity-marketplace-solution.html?=pc

Marketing these days plays an important role in business survival and growth. For a booming business like construction rental equipment, brand awareness and perks of choosing such a rental company are where you need to start. This is because the majority of the target audience is not aware of the rental perks which are why it becomes more important to incorporate the right marketing strategy to promote your rental company.

The marketing ideas/strategies that a construction rental company must focus on are:

1) Create a responsive website for your business
The online existence of your rental business is important as most potential customers investigate and rent heavy equipment on online platforms. Your website must be user-friendly and well optimized for search engines to get desirable results.
Website development factors to consider are clear navigation, comprehensive product listings, photos, equipment details, price, etc.

You can refer to the guide shared below to get detailed information on the online construction equipment rental industry: https://www.fatbit.com/fab/online-heavy-equipment-rental-marketplace-innovation/?=pc

2) Website optimization for SEO (search engine optimization)
If your company is not visible in top searches on Google or other search engines then the conversion rate and the traffic to your website will be affected. This is why rental companies with an online existence spend a lot of time and money on website optimization to improve their search results.

There are a number of SEO experts or companies offering such services that can help you improve your website ranking on Google and other search engines: https://www.fatbit.com/best-reputation-management-services.html?=pc

3) Invest in PPC campaigns
The next strategy is that you must invest in the PPC campaigns that you can run on different platforms like Google, Facebook, LinkedIn, Instagram, etc. You can also opt for banner ads on different websites or channels flashing information about your business and directing them to your website. This is the best type of paid marketing and you can take assistance for PPC experts by hiring them or connecting with a marketing company that offers such services.

4) Consider content marketing and link acquisition strategy
Publishing regular content, losing your business, or acquiring links on a third-party website are some referral traffic generating strategies that work well for a niche-specific business like yours.
You can create blogs, articles, videos, photos, graphics, downloadable content and other informative assets for your business that are relatable and easy to access. This will increase both organic as well as referral traffic to your business.

5) Create an attractive social media presence
These days every company has their own profiles or company pages on different social profiles that should be updated regularly. Important details like links to the website, contact details and email should be shared so that it is easy for the visitors to connect with your directly.

6) Other ideas/marketing strategies

a) Email marketing: if you have a reliable database of your target audience you can definitely try mail marketing. One such way to collect reliable data is by keep asking for emails either on newsletter subscription or consultation/contact us forms

b) Press Release: officially announcing the launch or update related to your rental business on PR websites and channels for brand awareness.

Yo!Rent, a niche-specific equipment rental software, can be a great choice based on the advanced features and functionalities offered by the YoRent development team.

Being a specialized rental software Yo!Rent makes it the top recommendation for construction equipment or heavy equipment online business. Features offered by Yo!Rent includes:

a) RFQ Management
b) Equipment Inspection
c) Add-on Rental Services
d) Cancellation Module
e) Rental Security Management
f) Brand Management
g) Inventory Management
h) Product Reviews
i) Special Discounted Price
j) Discount Coupons
k) Reward points on Purchase
l) SEO features like Google Analytics, alt images, Bing Webmaster, Hotjar etc
m) More than 20+ third-party plugins
n) CSV import export
o) Content, email & SMS management
p) Live Chat
q) User Management
r) Commission management etc

Explore the complete feature list here: https://www.yo-rent.com/images/yorent-features-list.pdf

These are some of the features and functionalities offered by YoRent, online rental software for all associate niches car rental, heavy construction equipment rental, vehicle rental, audiovisual rental, dress and furniture rental etc.

Why I think Yo!Rent is better than other construction equipment rental software not just because of the above-mentioned features and functionality but also because of the following offerings:

1) Yo!Rent is a fully customizable rental software
2) Yo!Rent is highly secure
3) Offers a lifetime license
4) Offers 12- months of free technical support
5) The software is easy to set up and manage
6) Offers Free installation
7) Have verified reviews as best rental software from its clients
8) There are case studies shared by the team on the website displaying the efficiency of the software

For more details, you must visit the website and explore more about Yo!Rent:https://www.yo-rent.com/heavy-equipment-rental-marketplace-software.html?=pc

I would recommend you to explore the Taking Bigger Steps Website to get a list of platforms where you can find courses on cryptocurrency and bitcoin.

The website, Taking Bigger Steps is an all-in-one marketplace where you can find comprehensive courses and resources in bitcoin, crypto trading, blockchain and other digital technologies. A number of free and paid lists of platforms and professionals are registered on the website with a summary sharing what the course includes. Based on the information provided you can select the platform/course you wish to opt and you will be directed to the selected platform/course without any hassle.

The perks of exploring such affiliate marketplaces like Taking bigger steps is that you get all the major courses and resource under one platform where you can make comparison and explore, connect and opt for the best suitable course you were looking for. On the other hand, there are some professionals that do not rank on Google which is why finding them without a reference can be a tough task.

Online platforms like Taking Bigger Steps make it easy for such professionals to register courses offered by them on the platform for learners like you to explore and choose from them directly. The growing competition or I shall say the availability of vast information online makes it important for platforms like Taking Bigger Steps to exist, so that only verified and trusted information reaches the reader. A marketplace like this has set criteria to verify and then register courses or platforms on their portal. This adds to the trust-building factor and learners can without any hesitation choose and trust the information shared here.

FATbit Technologies is a leading development company that has majority of its clients for Australia. Although the company does not have a head quater in Australia but it works for global clients.

The efficientcy of the company is what makes me recommend it, as it has more than 20 specilized software designed to cater differnt niches/businesses like eCommerce, grocery business, food delivery, rental business, eLearning etc:
I am sharing a link where all the software offered by FATbit Technologies are mentioned:

Creating an online consultation marketplace is now an easy task as there are so many specialised software solutions available that help you launch a feature-rich consultation marketplace. One such software is "Yo!Coach"
( https://www.yo-coach.com/launch-online-business-consultation-platform.html?=pc)

To create a consultation marketplace the basic requirement or you can say they are of concern is “FEATURES” which adds to the efficiency of your platform.

I am sharing a list of some must-have features for an online consultation marketplace

Admin Dashboard Features
1) Manage Clients & Consultants
2) Robust Content Management System (CMS)
3) Seamless Payments
4) Generate Promo Codes/Offers
5) Tracking & Analytics
6) View Reports

Consultant Dashboard Features
1) Login by eMail/ Social Profile
2) Calendar & Booking Management
3) Set up Sessions Pricing
4) Tools for Interactive Communication
5) Deliver One to One or Group Sessions
6) Create & Share Session Plans

Client Dashboard Features
1) Browse & Search Consultants
2) View Reviews/ Ratings
3) Engaging Experience
4) Mark Favorite Consultants
5) Book a Free Trial
6) Schedule Sessions & Workshops

These are some important features that an online consultation marketplace must offer. For more details on features, how to start an online consultation marketplace you can connect with experts at: https://www.yo-coach.com/?=pc

To launch an efficient online equipment rental marketplace the best option is to connect with a development companyor rental marketplace that specialises solution providers.

There are a number of specialised software solutions to set up an equipment rental marketplace. Yo!Rent is one such rental marketplace solution that can help you launch an online equipment rental marketplace.

Considering the fact that it is a rental business specialised solution it offers must-have features like

- Multi-Vendor Functionality
- Powerful Mobile Apps
- Renting & Selling Option
- Real-Time Stock Availability
- IntuitiveUX design
- Customizable System
- Multiple Revenue Channels
- Smart-Review Management
- In-Built Analysis & Reporting

If you are looking for any software that can help you develop an efficient online equipment rental marketplace I would recommend Yo!Rent (https://www.yo-rent.com/?=pc ) as it is a market-ready solution, specially designed for rental business, offers customizations, no recurring charges and you can rent as well as sell some on this platform.

To gain some valuable insight about the equipmental business, recent innovations, key features, business model and key differentators I recomment you to go through the shared article that will help you understand the equipmental business better ( https://www.fatbit.com/fab/online-heavy-equipment-rental-marketplace-innovation/?=pc )

As per the current market situation where everything has shifted online, from selling and purchasing of daily use items to expensive items to services like loans etc.

The first step in the digital world should be “Planning to build your own website/app for sell products”
The online website is a convenient way to list and sell your products whereas it also helps in expanding your customer base.

The concept of this website can be similar to online food delivery platforms where instead of food items you will list your supplies like machines etc.
For more details on website feature with respect to restaurant specific niche read the features section if the following blogs:

As per the current pandemic situation that has badly affected some of the sectors in almost all the countries. The best idea is to invest in online business and plan to shift your offline stores online, just to expand your customer reach.

Currently there is an increasing demand for online grocery, food, medicine and liquor delivery, keeping aside the evergreen eCommerce business-like fashion, beauty and gadgets/ electronic items.

Some popular online business ideas that are in the most profitable online business ideas are:

1) Online Food ordering and delivery business

2) Online Grocery Delivery Business

3) Liquor and Wine eCommerce Business

4) ePharmacy/ Online Medicine delivery Business

5) Pet Food Delivery Business

6) Online Vegan Food Delivery Business

7) Nutritional Supplement eCommerce Business

8) Funeral Products Delivery Business

9) Online Board Games Delivery Business

10) Beauty & Personal Care Products Business

11) Online Meat & Sea Food Delivery Business

For more details related to the above-mentioned business ideas, you can go through the link: https://www.fatbit.com/fab/top-10-online-business-ideas-for-2021/?=p

Other Online Business idea that is best to get started with are niche-specific like:

1) Online Office Food Ordering & Delivery Business

2) Online Airport Food Delivery Business

3) Online Homemade Food Delivery Business

4) Cloud Kitchen/ Delivery-Only Kitchen Business

5) Online Meal delivery Business

For the above mentioned niche-specific business ideas and detailed information on the scope for growth you can read the article: https://www.fatbit.com/fab/online-business-ideas-food-ordering-delivery/?=pu

Personally, I feel if you are into the food business you should definitely plan to expand your business by starting your online food delivery service and capture the opportunity to earn greater profits. For a restaurant owner, the online food delivery business is the best online business idea as digitalization is the new trend.

If you need more clarity on how to start an online food delivery business? I think the following article has all answers to your online food business-related question including what features your online food delivery platform must have:

The best business models for 2021 are the “Hyperlocal business model” and “Multi-vendor marketplace business model.”

Why Multi-vendor marketplace business model?

The multi-vendor marketplace business model offers a common platform for multiple sellers and buyers to come together to engage in commerce activities through a dedicated website.

This is a popular type of business model for 2021 as due to the pandemic everything is shifted online. Customers prefer to shop online whereas offline stores have started investing heavily in digitalization. The main focus of offline stores is to register themselves on eligible third-party websites to boost their sales and expand their business online.

The advantages of the Multi-vendor marketplace business model are:

- It captures large markets
- It's a zero inventory model that means minimum or no inventory cost
- More scalable as compared to other business models

Why Hyperlocal business model?

The hyperlocal business model is restricted within a defined geographical circumference. It gives the local offline stores an opportunity to shift online. As per this business model the eCommerce store can collaborate with the local vendors to fulfil the orders.

The advantages of the Hyperlocal Business Model are:

- Opportunity to expand
- Increased upselling revenue margins
- Help provide promote delivery/services

There are the top two business models for the year 2021 that are profitable as per the current demand and growth opportunities in the market.

Whereas other than these there are business models that you can consider. That is:

A) Inventory Based Business Model
B) Click and Collect or Buy Online Pick-up in Store (BOPIS) Business Model

For details related to the above-mentioned business models can be found in the article: https://www.fatbit.com/fab/different-business-models-to-launch-online-grocery-business/?=p or https://www.fatbit.com/fab/online-food-delivery-business-models/?=p

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