James HoganWorld-class Marketing Strategy
Bio

Marketing Consultant: Strategy, content and campaigns.

I love uncovering fresh new insights, ideas and perspectives that inspire meticulous communication strategies and power innovative marketing programmes.

Strategy Director, B2B Marketing, ABM Expert, Agency Planner, Freelance Consultant, Growth Marketer.


Recent Answers


I see this a lot. An innovative idea with amazing societal benefits and a fantastic technical solution. But there are some fundamental questions that any potential business partner -- including investors -- would need answering. For example;

> What problem are you actually solving -- really?

> How will the business make money and what is the size of the market?

> Do you have interest from those who would actually pay for the solution?

> What are the main obstacles to implementation -- does this require huge strucural change to established governments?

There's a longer list of questions but you get the picture. This is a crucial stage and it requires harsh introspection and brutal honesty. It seems like you've done a great job selling the dream (to the users), now you need to understand and sell the reality (to the payers). Personally, I love the idea. Good luck!


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