Hi, my name is Caneel. I have taught at Stanford's d.school and The London School of Economics, and I hold a PhD from The Haas School at Berkeley. I focus on leadership coaching and culture building for quickly scaling and changing companies.
That depends on what is unique and "evergreen" about your approach. A lot of companies exist to encourage conversation in the workplace. I'd focus not on the product's features but on the end result - the benefits, and in particular, the emotional benefits of using the product.
For example, Clarity.fm supports conversations but it's not called "Expert chat" - what a boring brand that would be! Instead they have chosen the territory of "clarity", which is the feeling you WANT to have when you have finished using the product. It's the brand's promise. I am willing to speak with an expert, and to pay them, when what I want above all else is Clarity. I could hunt for answers on the internet, but it's often overwhelming with a lot of conflicting advice. When you speak with an expert however you feel a sense of clarity.
So for you, what is the unique value prop? What is the feeling you are promising to create? Happy to discuss. Calls with me are free right now. Give me a ring and we can brainstorm.
- Caneel Joyce, http://kickassenterprises.com
Great question! Here are the basics:
The Lean Startup by Eric Reis
Running Lean by Ash Maurya
*excellent, concrete, super actionable
The Startup Owner's Manual by Steve Blank
Lean Customer Development by Cindy Alvarez
*focused on methods you'll need to use to validate feature and value prop ideas
When in doubt, **stop debating**. You are not your customer. Get out of the building. Don't build unless you're testing what you build, and ready to throw away what you build when you get answers.
Good luck! Books are helpful as background, but for specific advice on where you and your company specifically should invest time, set up a call with me.