Mack CollierMack is a Social Media and Marketing Strategist

Mack Collier is a social media strategist, trainer and speaker located in Alabama that specializes in helping companies better connect with its customers via social media. He has been actively immersed in social media since 2005, and in that time, has helped businesses of all shapes and sizes better connect with their customers via these amazing tools and sites. His clients include businesses of all sizes, from sole proprietorships, to Fortune 100 companies. His goal is to help his clients create connections with their customers, and nurture them into relationships that help grow their bottom line.

His first business book, Think Like a Rock Star: How to Create Social Media and Marketing Strategies That Turn Customers Into Fans was published in 2013 by McGraw-Hill

Recent Answers

I love recorded webinars because since it's pre-recorded, I am free to engage with the audience DURING the webinar. This makes a huge impact on the audience because I can give them specialized advice and better explain the points in the webinar, live as it is happening. The last client I did this for, the webinar had a 100% approval rating (the first for the client's webinar series) and I got multiple testimonials. Of course you want to include your contact information but if you can go above and beyond and give the audience specialized attention it really makes an impact.

The obvious answer is that you have to create content that has value for educators. Think about the problems they have, the questions they need answers to, and write blog posts that address these concerns and answer their questions.

The second thing you should do to grow your readership is to make a list of the top 3-5 sites where educators are going today to get their information, and start commenting on those sites. As you leave smart and relevant comments on these sites that educators are reading, it will increase the chances of them checking out YOUR blog.

Do both of these together, and you will see your readership grow pretty quickly.

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