Duo LSoftware and quality assurance expert
Bio

Duo is a technology expert specializing in web development, QA testing, marketing, and entrepreneurship. She currently works full time as a senior QA developer at a large bank in Toronto, Canada while doing freelance development work in her spare time. She has years of experience working in the software industry using agile methodologies and is open to sharing advice and tips on how to breakthrough in such a fast paced, ever-changing field.



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Hello, I’m experienced in the startup world, having worked for many startups as well as helped friends start their own.

Experience is important, but also equally important is knowledge of the industry you are trying to break into. What is the goal of your startup, how do you plan to make a profit, and who is your customer. These are important questions. Before anyone starts a business they need to do lots of research and create their own business plan in order to avoid failure. You may need investments for marketing and advertising and other costs to run a successful business, how would you plan to raise this money, etc.

My advice is for you and your partner to take a step back, because another failure will be a tremendous waste of time. Try to find work in a startup that has a similar idea to yours and learn from them, learn how they operate, examine their daily practices and what languages and frameworks they’re using. After you have enough information, you may start developing your own startup in your free time after work. As you are a developer you may need to keep in mind that whatever software you build, if you want it to be successful it needs to be scalable, this means making sure you are using the correct tools, frameworks, devops process that can handle rapid growth. The software needs to be architectured well, so that if it is successful, you can keep building on top of it for many years, and it will perform efficiently.

But most important is the ability to keep the company running. It needs to generate cash and needs to attract people fast. It’s easier said than done because many people have many great ideas and spend lots of time building out the idea only to find that they are unable to attract customers. So it will require lots of research and marketing.

The perfect formula for a startup in my opinion is that it has a great product that works perfectly and solves a problem or fulfills a need that many people are having, with a great team behind it supporting it, and has a lot of potential for growth. Best of luck


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