Darin Carter has been in the Internet marketing industry for over 14 years, specializing in search marketing, affiliate marketing, social media marketing and online reputation management.
NO, SEO is NOT DEAD!
It's just Beginning!
Google is the #1 destination in the world online. This means they have more traffic than they know what to do with. This also means that SEARCH is the #1 thought process online period. 80% of the Internet's Traffic starts at a Search Engine. These people are all LOOKING for SOMETHING and it's our Job's as an SEO to help them find it.
No matter what Google does they cannot provide all the information people are looking for by themselves !
You have to look deeper into the mind of the SEARCHERS !
I've been at this for 14 years and i'm still learning something new every day. You can't think like every other SEO out there. This update will just help clean our industry of the "Wannabe" SEO's and allow the "REAL" SEO's to shine.
You need to analyze a companies searchers and make sure you take care of them at every step of the way.
Prime example, for a eCommerce site, the user goes through a few phases.
Phase #1 - Research
Phase #2 - Research on a Specific BRAND
Phase #3 - Price Comparison
Phase #4 - Convenience
Phase #5 - Ease of Use / Trust
Phase #6 - Ready to BUY !
If your website is in the users face through every single phase your more than likely going to get that SALE!
This is what the SEO needs to concentrate on. My job as an SEO for my clients is to make sure my client is seen at each one of those phases!
I've SEO'ed for some of the Most Competitive terms in several Niche Markets and have Managed over $100,000,000 in PPC Budgets over the past 14 years.
Don't make any more mistakes, schedule a call with me and use my knowledge to help get your business on the right track !
This is a great question!
A good SEO should be able to tell you that you don't need keyword data, because for the past few years, Google has been hinting Content, Content, Content. If you haven't noticed, Google is trying to give you more answers in your Search Results without needing any other websites. Perfect example is Airline Flights. If you know your Flight Number you no longer need to even go to the Airline website to look up your flight, just put it into google and it will tell you the status of the flight.
Google has stressed "Content is King" and lots of SEO's just optimize for Keywords, this is the wrong approach, you need to put quality content on your website to attract your potential clients. With google people are empowered to information at their fingertips, make sure your website has the information they need and you'll be awarded with High Ranks for your target keywords.
There are lots of ways to get the keywords people are searching to get to your site, however this is not needed if you are focusing your content to gain rank for the keywords you want / need!
Yes, more budgets are going to get moved to Adwords and Paid Search in General, however this is because companies have focused on the wrong strategies for their SEO efforts.
Create a plan to help give the SEARCHER what they are looking for, and Google / Yahoo will award you with Good Rankings.
My clients haven't seen any sort of decline in Search Traffic because I have set them all up with the proper strategy for success. This is where my 14 Years of Search Experience comes into play.
If you looking for a good SEO plan that will last for years to come, don't hesitate to set up a call with me, and let's get your company on the Right Track !