Founder of ShiftFWD. User experience strategist. I'm specialized in connecting business and customer goals and branding strategy.
I believe it's never too early to start building a brand and culture and that can be done before there's even a MVP. They can work on getting people involved in what they're doing, make new connections, and build some excitement via their blog, social media, videos, or sharing the process of what they're making. It's a great opportunity to start building a foundation for what will come later without directly going to traditional marketing.