Andy GrollerManaging Partner + CEO

As Managing Partner + CEO at Dragon360, Andy leads business transformation and strategy, and believes that, to thrive, businesses need to build a customer-first marketing approach grounded in data. Under his 10+ years of leadership, Dragon360 has evolved into a full-service digital agency that unearths insight, crafts opportunity, and ignites change for brands like: Almond Breeze, Tungsten Network, NextGen Healthcare, Haven Life, Hertz, Pantone, Mizuho, Windstream, Tiger Schulmann’s Martial Arts, and more.

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CTA based tests are always some of the most interesting, but also provide big gains. One of the most surprising tests was when the button CTA on a form, which was aligned to the CTA on the form itself, lost with statistically significant data to just plain 'submit' and this was after several rounds of prior tests.

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Enable e-commerce for the main profile. If the sub domain is part of the current main site, you should not have to do any cross-domain tracking either.

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