Andy Groller is the Director of Digital Advertising at DragonSearch, a New York digital marketing agency. A prominent thought leader on new digital advertising developments and strategies, Andy also manages a team of certified strategists that operate at the forefront of today’s PPC and conversion optimization industries. In addition, Andy is certified by Google AdWords, Google Analytics, and Bing Advertising.
CTA based tests are always some of the most interesting, but also provide big gains. One of the most surprising tests was when the button CTA on a form, which was aligned to the CTA on the form itself, lost with statistically significant data to just plain 'submit' and this was after several rounds of prior tests.
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