Head of Marketing at Conjectur. Forbes Marketing Expert. Startup Doer, Advisor, Advocate. Former Ashoka Changemakers Founding Media Strategist. Serial Entrepreneur. Cereal Eater.
Make sure to stick to your targeted vertical, to ensure you're not spraying and praying with regard to content creation. If there's a focus, the traction points are that much clearer for both you and your readers/potential syndicators.
And always remember that there is a fine line between controversial and juvenile. Blogs can easily veer off the rails in this respect, resulting in not being taken too seriously.