Spencer MausPresident at SpencerConnect Communications

I offer pragmatic, powerful solutions for companies, professionals and fast-track entrepreneurs specializing in the following areas: • Creating publicity - strategies and tactics • Developing and implementing social media campaigns (including under FINRA) • Crisis and Change Communications • Trade show and trade media management • Media interview preparation • Sales and business development, including assistance with capital raises

Recent Answers

With 17+ years in PR, and my work as chair/co-chair with the MIT Enterprise Forum in Chicago, let me add to what has already been said.

You have two industries (aka targets) to approach - technology & advertising. Try to include a demo video in your media pitch/kit.

Create and tell a story to reporters as to why you created your startup. What need did you see? Is it from personal experience in the ad industry? Something you experienced that was a real pain. Something that you said to self "there has got to be a better way."

Find out from your financiers who they have funded and then research to find out which reporters wrote about those companies. I would also suggest putting out a press release. PR Web is relatively cheap, and can help with SEO. If you need a media list I also have a suggestion. Feel free to contact me.

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