Author of "Profit Hacking" and founder of Conversion For Good (conversion optimization agency specializing in working with mission driven for profit businesses as well as non-profits)
Some tried + true questions for discovering pain points:
- What was your biggest challenge, frustration or problem in finding the right product?
- Which questions did you have, but couldn’t find answers to on the website?
- Which doubts and hesitations did you have before completing the purchase?
- What’s the one thing that nearly stopped you from buying from us?