Jeremy ParsonsPricing ninja. B2B, B2C, C2C.
Bio

I've been helping companies turn pricing into business advantage for 30 years. Almost everyone does it badly. So get an unfair advantage.



Recent Answers


If I expect that a workspace provider will make it easy and convenient to work from anywhere, I'm questioning the "U" in your USPs!

Your tagline should make the client the hero of the story. So you could step into stories like "Be effective anywhere" without modifying your service.

But I'm thinking like a client. If I can choose between many workspace providers, I want the one where I feel at home instantly: that's what will make me productive, effective and happy. So I'd buy, "Work from home, everywhere" (or "Welcome home") - but only if you embed meeting my "homely" needs into your service, building up a profile of my tastes and preferences, thinking how the service can feel like arriving home when I step through the door and so on.


There are quite a few issues multiplying apps on the app store itself. So I'd save that for a time when you have some very precise discovery to do.

My recommended growth hack strictly for a short-term test is to price the app on the store at the lowest figure you want to test, while naming a range of prices in the FB ad set.

Your data is going to come from the FB ad clicks, and conversions in the app store are going to be unreliable as whatever price was shown on the ad, the user is going to see the fixed price.

This method lets you test multiple prices very easily, and if your budget allows for a reasonable volume you can even do a little covariant analysis to estimate the value of top features.


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