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This depends on where you are located but in many major cities (U.S., Europe and Asia) there are showrooms buyers shop. This means, for a fee, your products are guaranteed to be viewed by buyers (though there is no way to guarantee they will select to buy them). These buyers range from local shops to regional chains to department store and boutique buyers. If you are picked up by one or more and show data to these online specialty stores, that is more appealing than a cold turkey approach. Simultaneously building an online following is key as well since both retailers have e-commerce-savvy demos.
Establish yourself as an authority in your niche. Do this with effective content marketing that educates the business owner to do what they do better, smarter and with ease. Offering content via blog posts, infographics or short videos is a way to ensure you have the experience and know-how to be viewed in the same light as the major players in your field.
Invoice delivery and such is easier online but if the client isn't tech savvy this creates a hurdle for them. There is never anything wrong with accommodating a client's needs and later hand-holding them for smarter methods such as online invoices but it is best done in baby step.
For example a dry cleaner who's always purchased supplies in-person may not immediately respond to a company that offers these supplies online but after 6 months of a steady relationship with physical invoices and personal delivery they are likely to be OK with converting.
An undervalued tool in this case is understanding the niche of your product or service determines the best 'tool' to identify your audience. FB Audience Insights is useful if FB is your primary means of social. If you are utilizing Twitter (and you should be), use bit.ly. Even the free version gives you significant breakdown and understand that when you do any social blast plays a role in the level of impressions/engagement it receives.