Jessica MaBusiness Owner and Marketing Coach
Bio

Co-founder @ ROCKIT Mobile. Primary experience in corporate, agency, and freelance marketing and advertising. Project manager and strategist by nature. Interpersonal comms specialist by degree. Course creator in spare time: https://rockit.teachable.com/



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Plenty of other sites do it, so you should too.

One way to see if your site/magazine is ready is by putting together a media kit (some examples: https://monetizepros.com/ad-sales/seven-examples-of-media-kits-that-make-it-rain/). It is a professional way of touting your reach (impressions, unique visitors, etc.), putting together potential advertising packages, and showing your proactiveness. Many blogs aren't prepared when the first advertiser reaches out and can subsequently undervalue their media spaces because they haven't done the research yet.

Once you do that, add a page (e.g. "Advertise") to your site. It can be in your main nav or as a subpage to "Contact Us".

Some things to keep in mind:

- Social posts should include a "paid promotion" reference or "#ad". If it's on your site, you'll need a disclaimer about paid ads and affiliate links. Those are best above the fold of your site. Otherwise, you can get fined by the FTC for not disclosing that you're getting paid for your recommendation. You can email me at jessica@getrock.it and I'll send you some free disclaimer examples.

- You should only work with advertisers you would endorse regardless of pay or free products. No one, especially your audience, likes feeling duped.

- If something goes wrong, either directly with your partnership or allegations against the company surface, be honest with your audience. Write to them about how you -- with the best information you had at the time -- partnered with the company but can no longer do so in good faith. Remind them that you only endorse products that you have or would use. Then apologize to your audience for any wrong it caused and direct them to resources if people were injured.

Best of luck!
Jessica Ma


Short answer: Running multiple businesses at once isn't a bad idea, it just takes more planning.

If you're making enough that you can afford to delegate out roles and you trust the team member to manage it, try handing off some responsibilities. You can do a trial run to see if it will work. Give your team space to grow and learn. It will be better for their careers in the long-run too. Also, project managers can help by overseeing quite a few -- if not all -- of your individual projects and are inherently great at creating structure from chaos.

If some businesses are stagnating or could be obsolete within a few years, consider selling it off -- or creating a tool to replace it.

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Long answer: The best way to determine if a business is worth the effort is by writing out a long-term plan. You don't have to make it extensive. Even just high-level points for each should help you decide. Primarily look at:

1) Quick questions like:
- Are you a market leader?
- Is it something you'll be passionate about later on?
- Will it provide capital for future projects?
- Do you see yourself running it in 5 years?
- Has it, or can it, survive the 10-year mark?

2) Which businesses are more hassle than they're worth?
You may already be tracking your and your team's hours by business (both billable and non-billable time.) If not, seeing the profit it generates divided by the time spent on it will give you a better sense of how worthwhile it is. Ideally, employees should have an 80/20 billable to non-billable ratio. Employees who are solely non-bill would be factored into overhead costs.

You may also have too many high-level employees working on entry-level projects. Assigning an hourly rate to each role -- one that takes into consideration the high end of their pay scale, any benefits, and company overhead costs per employee -- will help with delegating out work, determining hourly rates to charge clients, and can increase your profitability per business.

Look at your profit margin for products too. Ideally, you want to be at 30% or above per product once you factor in inventory, storage, shipping, taxes, added-value items, discounts, referral or finder fees, etc.

2) Which businesses can scale.
If one of them is maxed out on the monthly income it can provide, have your team document how to maintain it so it can be delegated out to one or two people. Writing out a process can help you see any redundant or unnecessary steps that can be eliminated moving forward.

Is there a part of your business that can generate a hefty amount of capital now? You can always divest part of it or sell it off entirely so you can focus your efforts elsewhere. You can structure the deal to remain on as a shareholder too.

3) Which businesses can provide passive income.
Passive income is the golden ticket for companies. Let's say you have a consulting business and you've developed a playbook for one aspect of it. Consider setting up a course or some reading materials to sell. The content is already there, you may just need to expand on it. It's a great way to show your expertise too. Most course writers I've met with won't spend the time or effort on a subject they don't know.

You may still want to provide consultation meetings, especially for bigger clients. But it will give you another income stream with little management. You may find more opportunities in the future too. The courses I'm currently developing have stemmed from one-off questions that clients have about niche marketing techniques.

4) Which businesses will be obsolete in a few years.
Can a software eventually replace it? If so, make the money you can on it now, but be prepared to transition your efforts elsewhere. If you have a team that could develop that future software now, even better.

5) Which unnecessary channels you can cut.
While it's ideal for many business owners to have a well-rounded brand, you don't need to utilize every marketing outlet and monetization option for every business, especially if it creates very little value for a significant amount of effort. Analytics are your friend here. Focus on where your audience is for each and reduce (or cut out altogether) your efforts on other channels. Otherwise, you'll never have time to think long-term.

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Let me know if you have any questions.

Best of luck!
Jessica Ma


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