Francesco OrlandinoDigital, eCommerce professional

Digital, eCommerce and Brand Marketing professional with 10 years experience in various Global roles in FMCG, Retail and the Manufactured industries. Senior Management roles in blue chips. Project Manager

Recent Answers


The domain name plays a big role in SEO ranking, however it is not the only relevant factor. If you have a state of the art website (polished content, good site map, etc) you can minimize the effects of having not the ideal domain name.

To take the best decision you need to check whether you have other companies with similar brand name , that can be easily misled with your company name.

In general I would go for .co so to ensure a consistent brand identity across channels.

Hope this helps,


Charging a fee for SEO projects may be complex because clients do not immediately understand the value of it. Also trying to link your SEO results to a measurable KPI (e.g. traffic coming from SEO can also be tricky). My suggestion is to offer flexible models depending on the nature of your client businesses: you can go from a flat fee service for clients where a 360 SEO optimization may be needed to punctual fees based on page optimization. Also I do always suggest you to offer an SEO audit as starting point of your SEO services (you may then decide whether to charge for this or not depending on the client).

Streaming is still a new, and quite unexploited, marketing channel within the broad social media marketing. Having worked within global brands, we have still not invested much on streaming, rather than testing some of those features. One of the reason for lower investment on streaming is still the lack of a trustable analytics framework to measure this performance. Every marketer is fully aware of the potential of video content and the relevance of "on-the-spot" content, however, solid marketing analytics frameworks for in-streaming media need still to be widely used. Nevertheless, my advice is definitely to test those formats having clear in mind how those would impact on our clients' journeys.

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