Brooke HartAccelerate Your Success | Marketing Strategy
Bio

With over 12 years of experience in marketing, I know what it takes to optimize your marketing efforts and take your strategy to the next level. Identify the pain points with your digital presence and find targeted and effective results that maximise your return. Get in-depth insight with copywriting, emails, bots, automation, funnels, SEO and social media for an all-in-one solution to take your business to the next level. Learn more at www.brookehartconsulting.com



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If you look at current stats for tourists and travellers, they want fast, technical experiences. Over 60 - 70% want instant bookings by looking on their mobile and getting the confirmation they need. You will attract more individuals by giving them the user experience they are looking for.

With resorts who want to book themselves, you will want to look at putting together a contract deal that compromises for both sides, such as you calling in the bookings once they are made. They may want to do the bookings themselves, but remember, you are also marketing and showcasing them on your site so it should give you plenty to leverage with.


It's not the paying users that determine who is interested in the product. It's the value you add to those who are traveling. When you highlight this with your messaging and channels, it creates a difference in who responds and how.

I know from working in the travel industry (and traveling myself), that there is a lot of value to the app that specific target markets would go for. But you have to identify who they are, what customer journey they go on and how (as well as when) they would respond to you and become fans. When you map that out, it will become easier to target and use specific channels that get results.

I can help you more, if you would like. :)


Facebook will only give you activity on their portal and will be limited to profiles that are semi-complete and may or may not contain correct data. It won't give you a full scope of what you want or need.

You don't want to use one tool but instead research several platforms to find specific information. Look at your customer avatar as a study where you are examining trends in the market as well as how someone responds to them. The study should include hard, factual information from research spaces as well as trends by groups of customers.

You will find that companies will offer specific information, such as median income ranges, types of careers, lifestyle preferences that you can add up to get a better idea about your avatar. It's best to break up all information you want to know about a specific segment, then use the research platforms to target the information and put your avatar together.

I can help you with your avatar and customer journey!


By month and allocation of tasks. If you charge by keyword ranking, you won't have a guarantee that you will make money, as it is easy for SEO to fluctuate based on the conditions of the time and updates that happen as well as the dynamics of the website.

If you charge by month, identify which tasks that you have completed and offer to add in audits to showcase how the keyword rankings are changing. SEO is more than content, so add in different types of services within SEO, such as internal / external linking and how much, optimisation of content, technical services for the website. Define how much you want to charge with each of these.

I've worked with SEO clients for over 12 years and can help you too build your business as well!


Target.

A client of mine gave really valuable input to me a while ago. For 9 - 10 months, he tried to grow his business by using everything that you need to use... all the digital channels, all the tools, etc. And it didn't work. He didn't have a job, he went broke and was living off his partner.

One day, he had a realisation. What do I need to do today to make one sale from one customer? He figured out how to target and made the sale. Then he did it again. And again. Until his business started growing and he could afford to spend time on all the marketing channels and building what he really dreamed of.

Of course, there are other parts to this. A solid strategy, knowing how, when and where to target and finding your niche in the noise are some of many elements you want to look at. When you put a strategy first, then target second, then you build a success formula.

I can help you get that breakthrough! :)


* Make sure your presentation is ready for clients, including packages, what you offer and results that someone can expect to get. The more you share, the more interest you will "drum up."

* It's important to have a niche, even if it is in SEO. The market is flooded with businesses you are competing against. For instance, many companies will focus on something like SEO for doctors, then will focus on locality, allowing them to really target and build to those who are interested.

* Reach Out: Look at places that are hiring for SEO contractors and have RFPs. You will find several resources and boards that are always looking for someone to help.

* Reach Out: If you are specialising in a specific niche, then contact websites or those in your locality.

* Show Your Presence: When you focus on a niche, it allows you to build SEO on your own website. This is important because if you offer the service and don't show results yourself, then it creates a loss of validity.

* Show Your Presence: Social media, articles, PR... anything that gathers attention that you are ready for business should be highlighted, especially since you are launching.

Want to know about launch campaigns or how to put these details together? I can help!


Multilevel Marketing (MLM) is also referred to as referral marketing or a pyramid marketing structure.

When you work with an MLM, you have two options to receive commissions. The first is similar to an affiliate marketer, where you sell the company's products (or services) to others, receiving a percentage of the sales for all products you sell.

The second is to recruit others to join the same MLM program. Every time someone joins, you receive a commission for their sign up. Dependent on the structure, you may receive commissions when the person you recruited makes sales or also recruits others, creating the famous pyramid structure of an MLM.

Most often, MLMs require referrals and word of mouth marketing to build the network or to sell products, specifically because of the setup / structure of the company.

Want to know more? Ask me! :)


Yes, you should use hashtags to solve the query. But, it also means finding the right hashtags to use. Here's some things to look for with hashtags and some other ideas for growing your following:

1. Find trending hashtags. If a hashtag is only used 100 times, it will be difficult to "get into the mix." Find popular and trending hashtags to add into.

2. Don't use one word hashtags that everyone else is using. Phrases as well as specific to your topic are better to get responses. Remember that what you use as hashtags appears in results and will get noticeability depending on your focused topic, meaning you need to have relevant information to your brand and images.

3. Engagement. Participate in others conversations and use hashtags. Even if you aren't following someone, engage with their pictures and use hashtags. This will drive more engagement to your profile then back to your Instagram account.

4. Use longer descriptions. Hashtags are great. They are even better when you write more as a caption for your picture. These also serve as a keyword base to help followers find you.

5. Brand. I suggest looking at some of the top influencers and looking at what they are doing. You will notice that their pictures are all the same color, tone and with similar content. Someone will follow you if you add value to their scroll. Make sure you stick out from the crowd.

There's always more to do with Instagram. :) It's an incredibly powerful tool and it builds your recognition in ways that other social accounts can't. Be consistent with your posts and you will get the followers you want.

Have more questions? I'm happy to help! Contact me if you would like more info.


I want to stretch your perspective about identifying your market and demand as well as what the possibilities are to validate what your product is. If you are doing something that is newer, innovative or something which has a different niche then it may require different angles before you start testing.

I always look at brands like Nihi Sumba, which built a $5000 per night luxury hotel in a place that had no hotels or tourists in the area and became one of the top hotels in the world. Or, at Google, which built a huge empire when no one was looking for information on the Internet or when people didn't really know how to use the Internet.

Yes, you should see what interest is available and validate your idea with identifying your market and your demand.

I also believe that market analysis can help you to position a product in a unique way and with identifying how you can launch in the market, as well as how to position and build traction, then allow you to test. There are different ways to create demand within your market, but it requires your ability to position your product / service.

So before you send surveys or validate, be clear about your message and what position you are taking in the market. Specifically, look at the following:

1. Trends that are taking place in your industry.
2. Trends and needs with your target market. Make sure you include the psychographics, as this will help you with the messaging and positioning of the brand.
3. Key competitors and how to position in relation to pricing, promotion and placement.
4. Risk Analysis and strategies to lessen the risk.

Once you are clear about what your market needs, your key messaging and how to position in the market, then take the next steps. This way, you are sure you are targeting the possibilities for demand.

This is important because if your message changes, it alters the responses from your target market. They don't just respond to the product, but also to the value you offer, what you stand for and the psychological and emotional pull that is behind what you offer. If you are clear about this, then it will change the outcome of your startup idea and your success.

I can help you identify your targets more and to build your idea development.


I would suggest using your old domain, unless you are changing your complete, brand identity into a new entity.

1. Your domain name is a part of a hierarchy that Google reads, meaning that if you create a new domain, it will lose that ranking.

2. The new domain also means you will "tell" the search engines that you have a new website. The age of your website gives you relevancy according to Google and the older it is, the better you rank.

3. The activities that you have on your old website help with Google ranking and are indexed. This means you will either need to re-create these and build them back up with the new domain or may just lose some of the content and structure that you had.

Of course, there are several other factors that Google uses to help you rank, but these are all very important and take time to build.

If your website is being rebranded with completely different services, then it's worth making the change. Brand identity, quality and transparency are always first. If it is simply additions and changes, then it's best to keep the SEO value from the site you have. Continue to use what worked for you with the SEO and add into it as an improvement.

Have more questions? I'm available to help. Please contact me at any time or set up a call.


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