Mor AssoulineSales Practitioner for B2B SaaS Startups
Bio

My first job out college was a cold calling position for a legit company. Twenty minutes into the new job, I approached my boss and told him I quit. I was no salesperson, scared that I'd fail and anxious at the thought of picking up the phone to speak with a stranger. I avoided anything sales for 2 straight years. At 24 years old, I decided that instead of being an entitled bum thinking that the world and time would wait up for me, I got my real estate license and did exactly what my broker told me to do. From 8AM - 11AM I cold-called, from 12PM - 1PM I door knocked, and from 2:00PM - 6PM I cold call for Allstate. After 12 months, I did not succeed as a real estate agent, but I had made over 72,000 cold calls and shed my "entitlement skin." Since that time, I've been working on re-claiming those wasted years, pledging to never be complacent or entitled. I am now the VP of Sales at PracticePanther, the #1 cloud based case management software used by thousands of attorneys in over 170 countries. I am also a B2B Inside sales advisor for SaaS companies, helping them scale using systems that optimize their sales and customer experience processes. My Why: I love finding value in things that are hidden. Follow me on: Linkedin.com/in/morassouline



Recent Answers


Thank you for posting your question.

I took a look at the site and to be honest, it was difficult for me to understand the problem you solve. I started scrolling through your site to get a better idea, which is not a good indicator.

I would make it extremely clear about what you do and what problem you solve.

If your target audience is Founders, startups, etc, then you need to be targeting them where they hang out.
1. Linkedin - #1 social media platform for b2b. I would start posting insightful content, that leads back to your brand, on Linkedin, daily.
2. Connect with people linkedin, minimum 20 new connections a day. Use the search bar and type in either: Founder, CEO, COO, CMO, Co-Founder and start connecting with each one of them.
3. Once you're connected, send them a short DM with something that you're offering that is literally 100% valuable to them.
4. Go to remote.co and weworkremotely.com and look up the companies that are posting new jobs. Find the name of the CEO/Founder on Linkedin and message them.
5. Consider doing Linkedin ads
6. Network at Meetups

The strategy that you'll need to implement is long-form. The only short form strategy you have/can do is advertising. If you have the budget, run with it, if not, then take my advice above.


From my understanding, you're looking for a social media manager platform - like a Buffer or Hootsuite? HubSpot is more known for it's CRM functionalities - I haven't plaid with their scheduler.

You said you're pushing heavy on the videos - are you posting videos?

FB gives more "points" to video content that is created and shared on FB. Their algorithms favor native content VS shared.

I use Buffer - mostly for its simplicity and ease of use. Hootsuite isn't bad either - I've used both platforms, but what kinks are you trying to fix right now? Depending on that, one platform may be strong for what you need to fix than the other.

What have you been using up to this point? Curious to know. Also, why are you looking for a social media management platform now?

Hope this helps.


Ideas are a dime a dozen (I'm sure you've heard that enough times). Ideas cannot be patented so you're left with a choice to execute on your own or share it with guidance.

An immediate action item would be to:
1. Create an NDA (you can find templates of these, just fill in the blanks).
2. Vet the consultant.

Keep in mind, people are working on their own idea and own thing, adding yours to their mix may complicate things and is unlikely to be stolen.

Another point which is super important, execution far exceeds ideas. Knowing what to do with something that you have is a lot more difficult than you think. Listen, don't spend so much time on whether or not an idea will be stolen because you really only have 2 options:

1. Tell someone that can help with a chance for them to steal it or not.
2. Keep it private, which will lead to nothing happening at all.

Hope this helps!


This is interesting, right? Because your target audience may not necessarily be part of this tech wave and are on Amazon ordering stuff. These groups of people are "old school" in their purchase personality. They probably look into catalogs, read the mail that they receive, etc.

I would recommend:
1. Doing product placement in your local golf, hunting, fishing stores. Maybe do a 50% split with them.
2. Using mailers to send out. USPS has the option of you sending them brochures and they would drop it off in peoples' mailboxes - you get to choose the radius, etc.
3. The older demographic (elderly retired men) actually use FB the most as a social media platform. I would do a geo-targeted ad campaign on Facebook with the age range of >50 | Hobbies include: fishing, hunting, golfing. You can even add a criteria in Facebook ads to include peoples' interest in shows/movies/etc. I'm sure there are fishing shows that people watch so you can include that too. Then spend $100 a week on ads and A/B test them.
4. Partner up with local real estate agents somehow and see if you can work out some cross-marketing strategy - would be interesting to see.


First and foremost, telemarketing only accounts for 2% of a companies revenue. It's not scalable by itself. I made 72,000 calls in 12 months in the real estate and insurance industry. Cold calling worked, but not by itself.

There are six avenues you can take, including what you're currently doing:
1. Telemarketing
2. SEO Content writing targeting keywords
3. Create a click funnel and launch it on social platforms that agents hang around. You can also test out FB ads.
4. Networking - there are a ton of networking events that REO agents attend - this is more of a long-form approach, but should be done.
5. Google Ads PPC - you need someone that knows what they're doing here, but you're probably competing with a ton of other companies.
6. Social selling - use social networks to DM agents offering your service for "free" for a limited period of time OR ask them to evaluate it and get feedback.

There is no one method for generating MORE leads. I would like to know more about your service so I can get you better answers.


Essentially, are you looking for someone to just sell your product?

The first thing that comes to mind is checking out Upwork.com.

What exactly is the site - I checked it out, but couldn't make sense of it off the bat. I even typed up my website and had no results. If you'd like we can talk more about this and see how I can help.


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