⭐ Digital Marketing Expert (15+ Years)
⭐ Shopify Partner
⭐ Klaviyo Gold Partner
⭐ Google Ads - 10+ Years (Certified)
⭐ Facebook Ads - 10+ years
I am the VP of an 8-Figure Agency that offers a true end-to-end solution for DTC brands including fulfillment, creative, marketing, and ecommerce services.
I help clients develop a clarity for their digital marketing strategies. Most clients want to talk to me about Email Marketing, Digital Advertising, and Shopify Best Practices.
Several years ago, I manufactured product and stumbled upon a website called RangeMe. I assume there are others like it.
With this platform, I could post my products and their wholesale cost and margins.
Then, retailers and distributors could see my products and choose whether or not to engage with my brand.
I'm sure the process has changed a little since I last used it in 2017, but it was very helpful for my in finding new wholesale accounts.
There are a few possibilities here...
Assuming that the ads are in the same Ad Set and have the same audience, it's possible the lower CPC ad is performing better for your target audience -- they might be finding it more appealing. Usually, the CPC is lower if the Relevancy Score is higher (this isn't always the rule, but it tends to be true).
Over time, Facebook will pick the best performing ad in an Ad Set and start showing that one more.
What is the Click-Through Rate and what is your Reach? This might give you a better idea of what is going on...
However, you only have 60 clicks total. That's not a lot of data to make a decision just yet.
Hope that helps!