Co-founder Universal Manufacturing & Design. Owner of RedRidge Consultants, a boutique consulting company that helps small businesses. Medical device, hospital and healthcare, and building materials industry experience. Functional experience includes sales, marketing, business development, strategic planning, and general management.
I can think of two major lessons I learned. Lesson one is stay focused on your mission and avoid trying to be all things to all people. You will burn through your financial resources chasing every customer that is outside of your strategic focus. Lesson two is not all customers are good customers. You must have the discipline and strength to know when to hold the line with customers and be willing to walk away. The goal is not just to scale, but to scale smart.