Scott MadansFounder and seller of multiple startups.
Bio

Have worked for Fortune 1000 and multiple small businesses. Founded and sold three companies in diverse markets; AutoCAD dealership in SoCal, critical delivery trucking business in Reno, NV, and a unified communications software publisher out of D.C. Currently working on a drone business, four eCommerce stores, text messaging business, and providing residential mortgages. Can also provide pro-level road race coaching (automotive), have built multiple high-performance race cars, have drone expertise, and am highly proficient in Windows computer usage (apps, networking).



Recent Answers


I know what you mean about freelance websites. It's challenging to find creative people for low compensation.

A college-level marketing intern would be my first shot for your needs. Perhaps reach out to volunteer networks to see who might be available. Maybe you can source someone through a corporate sponsor.

If you can find young talent, or an experienced person just starting out in their own business, they might be willing to help. Good luck!


Your outreach is highly dependent upon your type(s) of clients; B2B, B2C, and what type of products.

Large segments of your clientele and prospects likely have a common type of psycho / demographics and behaviors. If you've identified those traits (sets of traits), there are oodles of resources to get your message in front of them through Social Media Marketing (SMM - influencers, bloggers, Facebook, LinkedIn, etc.), Search Engine Marketing (SEM - Google, Yahoo, Bing, etc.), and EFFECTIVE direct mail (funnels) with lead magnet and call-to-action.

Once you define your goal, you can zero in on the right multi-pronged approach. Start with a small (inexpensive test) batch. Measure results. Tweak. Repeat in an endless loop until you achieve an acceptable conversion rate.


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