YouTube Partner since 2008 with over 11 million video views and more than 33 thousand subscribers. Keynote closing speaker at a travel conference in Victoria covering YouTube marketing for their industry and the same for an audience of 200 students at the university in Kamloops. Instructor for small group YouTube marketing workshops in Vancouver and consultant for business owners looking to get more viewers/subscribers/engagement on YouTube! I make my living by promoting brands through my content as well as by providing consulting / training in regards to marketing on YouTube and through influencers on that platform.
It's much better to view YouTube's Adsense as just the cherry on the cake. Unless you're pulling in SIGNIFICANT views, it likely won't amount to very much regardless, and even then, not as much as you could get from other areas. Sponsorship of your videos can bring in many times more income than what YouTube's monetization offers, so finding brands that want to partner with you and/or starting a Patreon where viewers can donate in exchange for perks, can be great ways to bring in a lot more money than Adsense will. Beyond that of course is having your own products/services to offer which you can promote through anything from encouraging sign ups to your email newsletter to just mentioning right in the video when appropriate. Feel free to schedule a call to discuss the different ways I've monetized my YouTube channel and go over ideas more specific to your situation!
Someone with 200 subscribers might have a newer channel, might not upload consistently or often enough, might not be as likeable of a personality, might not have a teaser at the beginning to hook the viewers and keep them watching, might not use end cards to keep viewers watching more afterwards, might not have properly optimized their videos as well... there are a number of factors at play that determine the success of a channel.
For your videos to be successful the main things to focus on should be watch time (getting people to watch further through your video and stay on YouTube longer after they're done it), uploading at least one video a week (even if it's just very simple videos that you can shoot a bunch of at once, to intersperse with your regular content), and optimizing the metadata so you're getting found for the keywords people are searching for (and showing up as suggested videos against other popular videos on the same topics).
Happy to have a look at your channel and then provide more custom solutions in a call!
There are the typical tactics on YouTube of enticing titles, eye-catching thumbnails, and of course important keywords at the beginning of all 3 sections (title, description and tags), but YouTube is going to highly value how long someone stays watching your video (and keeps watching more videos because of it) so you'll want to ensure your content is resonating with viewers and keeping them engaged.
I took a look at your website and noticed that you give a call to action to subscribe to your YouTube channel at the end of the post, but don't actually link to the channel or mention it's name. How are people supposed to know how to do that? You need to make it very easy for them.
Your accent is also very heavy making it difficult for others who don't share that accent to understand you, so I would highly recommend adding captions. I noticed in the video that you embedded from Facebook that the captions were not enabled. Captions are also used by YouTube as metadata to help know what your video is about, which will be especially useful in your case as their automatic captioning system will likely not do very well with your accent.
Happy to offer more advice through a call!
Consistency is key. When people subscribe it's because they want to see more of that same type of video, so it's important that your content always fit the brand that you're building for yourself. It's also important to regularly upload content so people know when to come back to see more, so there's always something new for viewers to watch, and so'll get found more often in search.
Doing a mix of evergreen and tent-pole content is a good strategy too. You'll typically do best with videos that relate to topical events around when they're happening as well as ones that would be searched for any time.
I actually did some training with YouTube staff and got a couple lists of their top suggestions that I'd be happy to go over with you if you'd like to request a call!
Congrats on your steady growth on Twitter and YouTube - that's definitely a good sign that you're on the right track!
Sponsorship, brand integration, product placement, reviews, and endorsements are all good ways to make more income with your YouTube videos. Sponsorship would be like a regular, ongoing company that is mentioned at the start and/or end as helping make the video/show possible, brand integration would be making a video based around the company's product or service, product placement would be using the company's product briefly in a video, a review would be sharing your thoughts on the company's product or service, and an endorsement could just be saying at some point that you found a company with a product or service that you like and think your audience would as well.
Hope that helps and otherwise if you would like more information on any of those or ways to get companies involved, please feel free to request a call with me!
The amount of money that you make on YouTube definitely varies, but typically most people say they're getting somewhere around $2 per thousand views on average. It depends on a number of factors such as where those views are coming from (ie. which countries), who they're coming from (ie. age and sex), what your content is about, and what else you've got going on with your channel in terms of the videos, views, subscribers, etc.
Many YouTubers earn revenue from selling merchandise, music on iTunes when relevant, affiliate promotions, and brand deals (ie. sponsorship and product placement). The majority of the bigger content creators on YouTube don't make most of their income from Adsense because they can often get a sponsor to pay MUCH higher CPM's ($ per 1000 views) or even a good flat rate amount for promotion/endorsement in a video.
In addition to doing some outreach/PR to get it seen and shared in more places, there's probably some work that could be done on the title, description, and tags. Adding corrected captions can help too. Remember that YouTube is the 2nd largest search engine and people won't be able to find your video if you don't have the words they're searching for associated with it.