Video techie, traveler, and broadcast industry veteran in LA and D.C.
You have to collaborate with influencers (YouTubers, Instagrammers) or complementary companies (luggage, travel pillows, etc.) with a bigger audience than you. If they recommend your site in their blog or video and vice versa, then that will grow your audience.
It depends. Video is very different from audio. What is clear visually on-screen might not be understandable to people listening to audio. If you listen to podcasts, the host and guests make sure to verbally paint a picture for listeners (what something looks like, what something felt like, smelled like, etc). It’s more about storytelling vs. just reacting to things without context.