Marketing & Commercial Director / VP, and Entrepreneur with Latin America & Caribbean focus. Experience with top-end local and multinational CPGs (BUs 500+ million USD sales). Key strengths include leading and developing people and teams (150+), marketing and sales, high collaboration and managing ambiguity. Create strategy and execute with excellence. Through consumer, shopper and customer understanding for insight generation, brand architecture / essence, brand building and repositioning, developing innovation agenda, communications and campaigns, to deliver results and grow
Leverage being an introvert instead of trying to convert into an extrovert. Differentiate yourself. Hearing is one of your greatest assets. Capture and understand your clients and customers needs and wants, listening them well. That is what you need to solve their problems and provide them with plans and solutions
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